Digital and Event Marketing Specialist

Accountabilities:

• Develop and execute marketing strategies and tactics designed to increase brand awareness and generate qualified leads.


• Plan and manage full-cycle marketing campaigns from initial strategy through execution, measurement, and optimization.


• Experiment with organic and paid acquisition channels, including content marketing, advertising, social media, publicity, lead-generation campaigns, and events.


• Lead the planning and execution of partner webinars, in-person events, presentations, RSVPs, and related activities.


• Research relevant industry expos, networking opportunities, and other events, and represent the organization when appropriate.


• Create valuable, engaging, and platform-appropriate content for WeChat and other Chinese social channels.


• Build and maintain strategic partnerships with relevant industry players and organizations.


• Monitor campaign performance, analyze results, identify insights, and measure progress against established goals.


• Leverage AI-powered tools and emerging technologies to improve marketing productivity, content creation, and campaign effectiveness.

Requirements

• Native-like fluency in both spoken and written Chinese.


• Strong familiarity with Chinese social media platforms, particularly WeChat, Xiaohongshu, and similar channels.


• Previous experience in marketing through internships, campus organizations, professional roles, or related activities.


• Working knowledge of the U.S. college application and admissions process.


• Strong time-management, organization, and prioritization skills.


• Ability to manage multiple marketing initiatives and event-related activities in a fast-paced environment.


• Understanding of current marketing trends, emerging channels, and industry best practices.


• Strong analytical mindset with the ability to evaluate campaign performance and translate insights into action.


• Interest in using AI tools to improve marketing efficiency and output.

• Annual salary of $45,000–$55,000.


• Paid time off.


• Healthcare coverage.


• Vision and dental benefits.


• Retirement options.


• Parental leave.


• Flexible remote work.


• Professional development opportunities.


• Fun, collaborative, and growth-oriented work environment.

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