DFY Academy Business Development Manager

About DFY Sports

DFY is a Brent\-based charity providing inclusive, community\-rooted sports

programmes for over 1,800 children each week across IMD1–3 neighbourhoods. We

deliver school PE, after\-school clubs, holiday camps, football, basketball, dance, and a

growing mentorship strand. Our vision is to level the playing field for children who face

financial, social, or systemic barriers to opportunity.

The DFY Academy is our out\-of\-school pathway, currently spanning football, basketball

and dance, with one in five places provided free for children who otherwise could not

access sport. This role is central to strengthening, growing and sustaining the DFY

Academy over the next three years.

Role Purpose

The DFY Academy Business Development Manager is responsible for driving the growth,

revenue and operational strength of the DFY Academy.

The role has two core priorities: generating income through sponsorship, partnerships

and participant growth, while ensuring the Academy runs smoothly across all sports.

You will lead sales outreach, partnership building, Academy recruitment, parent

engagement and day\-to\-day operations. This is a delivery\-focused role requiring

consistent execution, ownership and the ability to operate independently in a fast\-

moving environment.

Key Responsibilities

1\. Growth \& Sales

Send daily outbound outreach to potential sponsors and partners to generate revenue

Drive consistent weekly pipeline activity (emails, follow\-ups, meetings booked)

Convert interest into paid Academy places and partnerships

Co\-lead at least one fundraising or sponsorship meeting per year

Drive Academy recruitment for basketball, dance and football

Grow the Academy across new sports

Build and maintain active relationships with schools, brands and community organisations

Network locally to build partnerships with brands and other charitable organisation

Contribute directly to revenue generation targets (tracked weekly and monthly)

2\. Operations Management DFY Academy

Oversee all day\-to\-day Academy operations across all sports, ensuring smooth, reliable and consistent delivery without gaps

Manage scheduling, communications, registrations, waiting lists and match logistics with high attention to detail and minimal errors

Lead parent communication through structured systems (WhatsApp groups, booking platform), ensuring clear, timely and complete information at all times

Introduce and maintain weekly reporting, attendance tracking and service quality systems, ensuring data is accurate, up to date and usable for decision\-making

Coordinate venues, safeguarding processes, equipment needs and timetables with proactive planning rather than reactive fixes

Manage holiday camp integration with Academy recruitment and progression pathways, ensuring clear conversion from camps into long\-term participation

3\. Coach Coordination \& Quality Assurance

Line\-manage DFY Academy staff, supporting the head coaches with the following tasks

• Support recruitment of new coaches, with a focus on female coaches and representation


• Ensure all coaches follow DFY safeguarding, inclusion and behaviour frameworks


• Conduct regular observations, feedback and development check\-ins


• Lead team briefings and ensure cross\-sport alignment


• Step into delivery for small clubs, trials or camps when required, modelling DFY’s coaching approach and ensuring continuity

Essential

Sales, Growth \& Relationship Management

Proven track record of meeting outreach, sales or recruitment targets

Experience managing a tracked outreach pipeline (emails, calls, follow\-ups)

Ability to convert interest into participants, partnerships or revenue

Confident building relationships and representing an organisation externally

Operational Management

Experience managing operations at scale (scheduling, staffing, logistics, communication)

Strong systems and administrative capability (CRM, scheduling tools or equivalent)

Proven ability to deliver with accuracy and minimal supervision

Able to manage multiple priorities without tasks slipping

Community and Inclusion

Experience working with diverse children, young people and families

Strong awareness of safeguarding, inclusion and the impact of discrimination or systemic barriers

Commitment to growing girls’ and boys’ pathways with equal care, ambition and respect

Understanding that DFY Academy is not only about winning, but about creating safe spaces where every child can belong, play and progressAbility to challenge bias and avoid favouritism, ensuring both stronger and less experienced players are supported appropriately

Mindset \& Behaviour

Highly organised with strong execution discipline and follow\-through

Takes ownership of outcomes, not just effort

Able to prioritise and deliver consistently in a fast\-moving environment

Strong attention to detail with minimal need for correction

Proactive communicator providing clear, complete and timely updates

Comfortable being measured on output

Performance \& Success Metrics (First 90 Days)

*Success in this role will be measured through:*

Consistent daily outreach activity

Clear weekly pipeline visibility (emails, responses, meetings)

Growth in Academy numbers

Operations running smoothly without repeated follow\-up

Accurate reporting and attendance tracking

Clear and reliable communication across all stakeholders

Desirable

Sport and Programme Knowledge

1–2 years’ coaching experience in a school, club, academy or community setting

Ability to assess coaching quality, session structure, player progression and behaviour management

Experience in football, basketball, academy structures or youth development programmes

Understanding of how to grow participation through outreach, parent engagement and school relationships

Leadership \& People Capability

Experience setting expectations, giving feedback and supporting quality assurance

Comfortable leading delivery environments such as academies, clubs, events or open days

Experience supervising staff, volunteers or coaches

Previous safeguarding training or experience handling low\-level concerns

Experience adapting sport environments for SEND or EAL children

*Lived Experience*

Lived experience aligned with DFY’s communities, including IMD 1–3, ethnic

minority backgrounds, multilingual households or experiences of exclusion

Personal connection to Brent, Wembley or Northwest London communities

Salary \& Benefits

Salary: £30,000 base

Bonus: Up to £5,000 annually based on agreed growth and sustainability

targets

*Holidays:*

20 days annual leave

8 bank holidays

Christmas shutdown (additional 3–4 days depending on the calendar)

Pension contribution in line with DFY policies

Free places at all DFY holiday camps for your children

Invites to ISC events, socials, and sports matches (tickets available for family

when possible)

Professional development: Mentored weekly/fortnightly by Business Development Director as part of the leadership pathway

Opportunities to collaborate with professional athletes through ISC \& DFY ambassador network

Working Hours

Full\-time: 40 hours per week

Combination of operational hours and some evening and occasional weekend

work require

Pay: £28,000\.00\-£35,000\.00 per year

Work authorisation:

• United Kingdom (required)

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