Demand Generation Manager

Accountabilities:

• Develop and optimize multi-channel demand generation campaigns across paid, organic, and lifecycle marketing channels to drive user acquisition and pipeline growth.


• Create and improve conversion-focused user journeys, ensuring a seamless experience from first interaction through customer conversion.


• Manage and enhance website performance, landing pages, and signup flows to maximize demo requests and product adoption.


• Collaborate with product, content, and revenue operations teams to align acquisition, engagement, and retention strategies.


• Analyze funnel performance, campaign metrics, and customer behavior data to improve conversion rates, customer acquisition efficiency, and overall ROI.


• Leverage experimentation, testing, and AI-driven insights to continuously refine marketing strategies and campaign effectiveness.

Requirements

• Proven experience in demand generation, growth marketing, or performance marketing within SaaS, AI, or technology-driven environments.


• Strong understanding of both Product-Led Growth (PLG) and Sales-Led Growth (SLG) business models.


• Hands-on expertise with marketing and analytics tools such as Webflow, HubSpot, Google Analytics 4 (GA4), and A/B testing platforms.


• Analytical mindset with the ability to interpret data, identify trends, and translate insights into actionable growth strategies.


• Excellent communication and storytelling skills with a creative yet performance-oriented approach to marketing.


• Ability to work independently in a remote-first environment while collaborating effectively with cross-functional teams.


• Curiosity and enthusiasm for emerging AI technologies and their impact on modern marketing practices.

• Fully remote work environment with flexible working arrangements.


• Opportunity to join a fast-scaling AI SaaS company with global growth ambitions.


• High-impact role with strong ownership and career development potential.


• Collaborative and innovation-driven culture focused on experimentation and learning.


• Exposure to cutting-edge AI technologies and modern growth marketing strategies.


• Competitive compensation package based on experience and location.


• International and diverse team environment.

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