Data Scientist
<div class="content-intro"><p><strong>WPP is the trusted growth partner for the world’s leading brands. </strong></p>
<p><strong>We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. </strong><br><strong> </strong><br><strong>We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.</strong><br><strong> </strong><br><strong>Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. </strong><br><strong> </strong><br><strong>For more information, visit <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&reserved=0" target="_blank">WPP.com.</a></strong><br><strong> </strong></p></div><p><span data-contrast="none">WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team. We work with our agencies and clients to build data-driven solutions and technology product to power marketing transformation. </span><span data-ccp-props="{"335557856":16777215,"335559739":120}"> </span></p>
<p><span data-contrast="none">WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place. WPP Open is the simplest, safest and fastest way to realize the benefits of scaled AI – delivering better-informed creative ideas faster, at scale and at lower cost.</span><span data-ccp-props="{"335557856":16777215,"335559739":120}"> </span></p>
<p><span data-contrast="none">We’re endlessly curious and our team of thinkers, builders, creators and problem solvers are over 2,000 strong, across 20 markets around the world.</span><span data-ccp-props="{"335557856":16777215,"335559739":120}"> </span></p>
<p> </p>
<p><strong><span data-contrast="auto">Who we are looking for</span></strong></p>
<p><span data-contrast="auto">A </span><strong><span data-contrast="auto">proactive and highly skilled Data Scientist,</span></strong><span data-contrast="auto"> eager to apply and advance expertise in algorithms and data analysis. Proficient in leveraging Python, Jupyter, and GCP services to analyse, extract, and </span><strong><span data-contrast="auto">drive insights from complex datasets within our core HQ team</span></strong><span data-contrast="auto">. This individual will </span><strong><span data-contrast="auto">take ownership of key data science initiatives</span></strong><span data-contrast="auto">, developing and optimising solutions that deliver significant business value. This role is fundamental to sustaining momentum on high-impact projects and is crucial for embedding core data science intelligence and building institutional knowledge. The position requires </span><strong><span data-contrast="auto">lateral thinking and strategic problem-solving</span></strong><span data-contrast="auto">, ensuring a direct and embedded contribution to our solutions enhancement work.</span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">Key Skills:</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Strong and demonstrable</span></strong><span data-contrast="auto"> programming skills in Python and extensive experience using Jupyter notebooks for data analysis and visualisation.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Proven proficiency</span></strong><span data-contrast="auto"> in GCP services such as BigQuery, Google Cloud Functions, and Vertex AI.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Solid understanding and practical application</span></strong><span data-contrast="auto"> of machine learning techniques in data activation solutions, including supervised and unsupervised learning, classification, and regression models.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Expert proficiency</span></strong><span data-contrast="auto"> in data manipulation and cleaning using libraries like Pandas and NumPy, ensuring high-quality datasets for analysis and modelling.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Excellent communication and presentation skills</span></strong><span data-contrast="auto">, with the ability to articulate complex findings, derive strategic insights, and present recommendations to diverse stakeholders independently.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">Ability to work autonomously</span></strong><span data-contrast="auto"> and demonstrate proactive problem-solving, critical for an embedded HQ role.</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Description:</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Drive the development and implementation</span></strong><span data-contrast="auto"> of data science algorithms for critical strategic initiatives, including but not limited to </span><strong><span data-contrast="auto">Footfall Accelerator, Guaranteed Outcomes, Total Audio Planner, and Integrated Social</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Work closely with cross-functional teams</span></strong><span data-contrast="auto"> to design and execute A/B tests, rigorously analysing results to </span><strong><span data-contrast="auto">uncover actionable insights and formulate strategic recommendations</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Utilise Python and Jupyter notebooks</span></strong><span data-contrast="auto"> to preprocess, analyse, and model large datasets, identifying trends and patterns that directly inform strategic decision-making and solution enhancement.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Lead efforts</span></strong><span data-contrast="auto"> to optimize marketing campaigns and other business processes through advanced data-driven approaches.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"
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