Data Analyst - Market Research Audience Measurement

Data Analyst \- Audience Measurement

Make your mark at Ipsos

Ipsos’s Audience measurement team is recruiting a Data Analyst. If you are a self\-starter who loves to dive deep into data, solve complex problems, and see your analysis make a real\-world impact, this is the perfect opportunity for you. You will be empowered to manage your own tasks and explore data, all while being a vital part of a collaborative and forward\-thinking team.

This role sits in Ipsos’s Audience Measurement team that uses a deep understanding of people to make sense of audiences and how they consume media. We use these insights to influence media strategy, helping clients to answer crucial questions, such as how to target audiences, maximise attention across platforms, enhance audience experience, and demonstrate or increase audience value.

What is in it for you?

This is a fantastic opportunity to work on our flagship digital audience measurement tool. It is a unique opportunity that empowers to work autonomously. You will be working on UKOM, the UK body for online audience measurement, which appointed Ipsos as the new supplier of the UK industry standard for online audience measurement.

The new approach, Ipsos iris , has a single\-source high quality nationally representative panel at its heart and will provide the industry with an unrivalled understanding of online behaviour across PC, smartphone and tablet.

The role

We are looking for a curious and proactive Data Analyst to join the Ipsos iris team, the industry standard for online audience measurement in the UK. In this role, you are expected to turn our rich, large\-scale data into actionable insights that drive business decisions. You will be a key player in understanding our user’s online behaviour, uncover trends, patterns, and stories that will provide value for our clients.

On a day to day basis you will be:

• Using your Python and SQL coding skills


• Conducting custom data analysis, pulling the data from Big query and Google Cloud.


• Analysing data collected from different measurement resources


• Understanding the data workflow and the sources of data


• Carrying out data analysis, interpreting trends and creating compelling story telling (using the data)


• Generating insights and reports generation


• Daily and monthly validation within the deadline


• Coordinate between the teams – especially between commercial and data science teams to prevent any delays in providing data and communication to the clients

Essential Criteria:

• A Background and similar experience in a market research agency.


• Solid experience in data analysis, with a strong focus on data quality investigations and issue resolution.


• Skilled in deep\-dive user behaviour analysis, including funnel analysis, cohort studies, user segmentation, and demographic analysis to uncover actionable insights.


• High proficiency in leveraging SQL (BigQuery) and Python to explore, clean, and analyse very large datasets.


• Practical experience using AI\-powered tools for research, data analysis, and automation to enhance efficiency and depth of insight.


• Strong Excel skills for data manipulation and ad\-hoc analysis.


• Proven ability to translate complex data problems and analytical results into clear, actionable recommendations for internal stakeholders.


• Experience creating compelling data visualisations and reports to communicate findings effectively.


• A proactive and autonomous mindset, with the ability to identify and pursue impactful analytical questions without direct supervision.


• Excellent teamwork skills combined with the self\-starting discipline to manage your own priorities and tasks.


• Knowledge of APIs and data collection/market research principles.

We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range of health \& wellbeing, financial benefits and professional development opportunities.

We realise you may have commitments outside of work and will consider flexible working applications \- please highlight what you are looking for when you make your application. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week.

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success \- a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.

We are proud to be a member of the Disability Confident scheme, certified as Level 1 Disability Confident Committed. We are dedicated to providing an inclusive and accessible recruitment process.

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