Customer Selections Analyst

Customer Selections and Analytics Consultant

Hybrid working

Salary up to: £50,000

This is a strong opportunity for a commercially minded analytics professional to combine technical delivery with stakeholder impact. You will play a key role in driving targeted marketing activity and improving campaign performance through data-led insight, working in a highly collaborative environment.

The Company

They are a well-established organisation with a strong customer focus and a growing investment in data and analytics. Analytics plays a key role in shaping marketing effectiveness, customer engagement, and strategic decision making. The business operates in a structured and regulated environment, offering stability alongside the opportunity to influence change through data. They foster a collaborative culture where stakeholder partnerships are central to success.

The Role

• Develop and deliver customer selections for marketing, research, and service communications using SQL


• Ensure campaigns are accurately targeted, compliant, and aligned to business objectives


• Build and enhance dashboards to evaluate campaign performance and test and learn activity


• Provide clear, actionable insight to improve targeting, ROI, and customer engagement


• Work closely with stakeholders to translate business requirements into analytical solutions


• Act as a subject matter expert across customer datasets to support selection and analysis activity


• Communicate complex insights clearly to both technical and non-technical audiences


• Support continuous improvement through feedback loops between selection and performance analysis


• Implement quality assurance processes to ensure outputs are robust and compliant

• Strong SQL capability for data extraction and customer segmentation


• Experience with data visualisation tools such as Power BI or similar


• Strong commercial experience delivering insight to support marketing or customer strategy


• Ability to manage and influence a range of stakeholders


• Experience presenting data and recommendations clearly, both verbally and in writing


• Comfortable working with complex datasets and translating insight into action


• Understanding of campaign analysis, testing methodologies, and performance measurement

• Structured career progression within a growing analytics function


• Opportunity to influence end-to-end campaign strategy and customer engagement


• Collaborative, supportive team environment with a strong focus on development

If you are interested in using data to drive customer engagement and marketing performance, please apply with your CV to find out more.

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