Customer Research Analyst (m/f/d) - Automotive

• Collect, consolidate, and analyze customer feedback from multiple channels (e.g., mobile app, in\-car systems, surveys, ambassadors, social media) to identify patterns, themes, and critical issues.


• Categorize and prioritize issues according to severity and business impact; coordinate follow\-up actions, maintain tracking records, and support escalation procedures.


• Ideally, support integrating survey feedback into existing backend systems, including understanding of working with APIs to connect data flows smoothly.


• Build and maintain a process and tool chain in SharePoint/Power BI to ensure traceable issue handling.


• Prepare reports and presentations for R\&D, product management, and quality teams, ensuring feedback is actionable and traceable.


• Collaborate closely with cross\-functional teams, including engineering, product, customer experience, and international partners.


• Assist in the development and continue improvement of quality processes, feedback loops, and knowledge\-sharing within the team.


• Bachelor’s or master’s degree in engineering (Automotive, Electrical, Computer Science), Business Informatics, Business Administration, Psychology, Marketing, Human Factors, or a related field. Alternatively, relevant technical training with automotive or software experience is a plus.


• Familiar with reporting and analytics tools (Excel, BI, CRM, or ticketing systems such as JIRA).


• Experience with survey and feedback platforms (e.g. Qualtrics, Medallia).


• Experienced with social listening and consumer intelligence platforms (e.g. Brandwatch, Trajaan)


• Experienced with data analysis tool \& report setting (e.g. SharePoint, Power BI)


• Structured, solution\-oriented mindset and strong communication skills in English (German and/or Chinese are a plus).


• High level of initiative, adaptability, attention to detail, and teamwork orientation.


• Willingness to travel domestically and internationally as required by the role.

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