Customer Program Manager

Location:Kortrijk, BE
This role carries end\-to\-end responsibility for a portfolio of products and solutions, rather than a single product. You will be accountable for the full lifecycle, from strategy definition and execution to ongoing management and eventual phase\-out.

You will balance customer value, technical feasibility and business performance, acting as the single point of accountability for all product\-related decisions within your scope.

Key Responsibilities

• Define and own the product and portfolio strategy in alignment with the healthcare and segment strategy


• Translate market, customer, technology and competitive insights into clear strategic choices


• Set and communicate a multi\-year roadmap at portfolio level


• Make investment and prioritisation trade\-offs and determine lifecycle positioning (invest, sustain, harvest, consolidate or exit)


• Own the business case and economic performance of the portfolio, including margin, ROI, revenue mix and cash impact


• Define and steer pricing strategies and value capture models, while managing cost, complexity and lifecycle profitability


• Take full accountability for commercial outcomes, beyond delivery


• Own the full lifecycle from opportunity identification to end\-of\-life, including go/no\-go/stop decisions


• Ensure consistent execution of lifecycle decisions across Sales, R\&D, Operations and Service


• Anticipate and manage risks such as obsolescence, capacity constraints, quality issues and margin erosion


• Lead cross\-functional teams without hierarchical authority and act as an integrator across Product, R\&D, Supply Chain, Quality, Service and Sales


• Provide clear direction and resolve conflicts with a strong business\-first mindset, escalating when needed


• Act as a role model for product management, coaching Product Managers and shaping governance and ways of working

Your Profile

• Strong systems thinking with a clear understanding of value chains and lifecycle impact


• Ability to balance long\-term strategy with short\-term business priorities


• Confident decision\-making, including making trade\-offs with incomplete information


• Naturally adopts a portfolio management mindset rather than focusing on individual products


• Highly self\-driven, proactive and accountable, with a strong sense of ownership


• Comfortable coaching and challenging stakeholders, acting as a credible sparring partner for senior leadership


• Sufficient technical depth to challenge R\&D and system architects


• Strong understanding of customer workflows, system integration, and market dynamics


• Clear and structured communicator, able to translate complex trade\-offs into actionable insights


• Builds trust through consistency, clarity and sound judgement

Our Offer

• A competitive salary package


• An interesting and challenging role with a high degree of ownership and autonomy


• The opportunity to work in an international environment where innovation plays a key role


• Access to internal learning opportunities


• A modern and professional working environment

️ We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection \& confidentiality and safety.

D\&I Statement

At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

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