Customer Journey & Campaign Strategist Expert

• REQ\-10114617


• 19/05/2026


• Customer Journey


• Madrid, Spain


• ING Bank

Your role and work environment:

We are looking for a talented and enthusiastic Customer Journey \& Campaign Strategist Expertto join our Digital Sales HubTeam of Growth

Define and lead the end‑to‑end campaign strategy to accelerate product sales, maximizing conversion and commercial impact through customer journey design, data‑driven audience definition in CDP, and the advanced use of Marketing Automation and Digital Analytics.

Your key responsibilities:

As a Campaign and Customer Journey Manager you will:

Sales‑driven campaign strategy

Define the campaign strategy to accelerate product sales across the funnel (acquisition, activation, conversion).

Ensure alignment between business objectives, messaging, channels, and activation timing.

Customer journey design and optimization

Design end‑to‑end customer journeys focused on conversion, identifying key entry points, moments, and commercial levers.

Optimize existing journeys based on performance, friction points, and data‑driven insights.

Audience definition and activation (CDP)

Analyse customer behaviours and needs to define target audiences and priority cohorts.

Build and evolve CDP audiences, ensuring correct activation across campaigns and journeys.

Apply a data‑driven approach to prioritise audiences with the highest sales impact.

Marketing Automation execution

Orchestrate campaigns and journeys using Marketing Automation tools (triggered, recurring, always‑on).

Define business rules, triggers, frequency, and contact policy.

Ensure effective multichannel execution (digital and assisted, where applicable).

Digital Analytics for optimization

Analyse campaign and journey performance end‑to‑end (conversion, drop‑offs, efficiency).

Identify actionable insights and drive continuous improvement based on data.

Measure real sales impact and support decision‑making with quantitative analysis.

Cross‑functional collaboration

Work closely with business, marketing, UX, data, and technical teams to ensure aligned and efficient execution.

Translate business objectives into actionable, campaign‑driven solutions.

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!

Master or bachelor’s degree with a minimum of 3years of experience

Proven experience in sales‑oriented marketing campaign strategy.

Strong background in customer journey design and lead‑to‑sales optimisation. Hands‑on experience with CDP: audience definition, segmentation, and activation.

Advanced use of Marketing Automation tools.and solid knowledge of Digital Analytics, with a strong focus on funnel, journey, and campaign analysis.

Analytical, data‑driven mindset with a strong focus on commercial impact.

Knowledge about Campaign Tools (Adobe Journey Optimizer, Braze, Salesforce Marketing Cloud), CDP, and Digital Analytics Tools.

Great organizational, oral and written communication skills

Passionate about innovation, new market trends and future thinker

Able to work in an autonomous way, to take initiative and to make things happen with a can\-do attitude

Problem solving mindset

Good team player, willing to collaborate with different people

Very good oral and written English skills

Ability to work at an international level

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Be flexible my friend.

Our model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing.

Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!

Health insurance.

For you and all your family (spouse/partner and children).

Life insurance.

We help you protect what matters most to you.

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through a more tax\-advantaged way, you will be able to access other services such as nursery, transport card, training aids…

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6\) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loans with more beneficial conditions.

Special mortgage conditions after 6 months working at the bank.

And you can benefit from our pension plan after 1 month with us!

More vitality and more belonging

360º care of the employee (physical, mental, social connection \& purpose).

Physiotherapy service on site.

Clinics with professional, world\-class athletes.

Gympass service.

Employee Networks: Rainbow Lions (LGBTQI\+), Leonas \& RIÑG.

International Remote work program.

Get to know Us

We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.

We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.

And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.

Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!

*At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work.*

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

• Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.


• Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.


• No payments or banking details will ever be requested: If someone asks for this information, it’s a scam.

En ING estamos buscando una persona experta en Customer Journey \& Campaign Strategist
Tu rol y entorno de trabajo:
Buscamos a una persona con talento y entusiasmo para el puesto de Customer Journey \& Campaign Strategist Expert que se una a nuestro Digital Sales Hub Team de Growth.
Definir y liderar la estrategia de campañas end‑to‑end para acelerar las ventas de productos, maximizando la conversión y el impacto comercial a través del diseño de customer journeys, la definición de audiencias basada en datos en el CDP y el uso avanzado de Marketing Automation y Digital Analytics.
Tus principales responsabilidades:
Como Campaign and Customer Journey Manager, deberás:
Estrategia de campañas orientadas a ventas
Definir la estrategia de campañas para acelerar las ventas de productos a lo largo del funnel (adquisición, activación, conversión).
Garantizar la alineación entre los objetivos de negocio, los mensajes, los canales y los tiempos de activación.
Diseño y optimización del customer journey
Diseñar customer journeys end‑to‑end enfocados en la conversión, identificando puntos de entrada clave, momentos y palancas comerciales.
Optimizar los journeys existentes en función del rendimiento, los puntos de fricción y los insights basados en datos.
Definición y activación de audiencias (CDP)
Analizar los comportamientos y necesidades de la clientela para definir audiencias objetivo y cohortes prioritarias.
Construir y evolucionar audiencias en el CDP, garantizando su correcta activación a lo largo de campañas y journeys.
Aplicar un enfoque data‑driven para priorizar audiencias con mayor impacto en ventas.
Ejecución en Marketing Automation
Orquestar campañas y journeys utilizando herramientas de Marketing Automation (triggered, recurrentes, always‑on).
Definir reglas de negocio, triggers, frecuencia y política de contacto.
Garantizar una ejecución multicanal eficaz (digital y asistida, cuando aplique).
Digital Analytics para la optimización
Analizar el rendimiento de campañas y journeys de extremo a extremo (conversión, abandonos, eficiencia).
Identificar insights accionables e impulsar la mejora continua basada en datos.
Medir el impacto real en ventas y apoyar la toma de decisiones mediante análisis cuantitativo.
Colaboración cross‑funcional
Tra

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