Customer Insights Analyst

Customer Insights Analyst

£50,000 - £55,000

Darwen (3 days a week on-site)

This is an exciting opportunity to join a data-led organisation where customer insight is central to driving commercial performance and improving customer experience.

THE COMPANY

They are a growing, customer-centric organisation operating across a large network of consumer-facing locations. With a strong focus on personalisation and service quality, they use data to continuously improve engagement, retention, and lifetime value.

THE ROLE

As a Customer Insight Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact.

Specifically, you can expect to be involved in the following:

• Analyse customer and transactional data across CRM systems, digital platforms, and surveys to identify behavioural trends and opportunities


• Develop dashboards and reporting frameworks that track retention, conversion, and customer lifetime value


• Support campaign targeting and personalisation through segmentation, cohort analysis, and predictive modelling


• Evaluate campaign effectiveness through pre- and post-analysis, measuring uplift, ROI, and channel performance


• Lead on customer satisfaction and advocacy analysis, using sentiment analysis and key driver techniques


• Translate complex datasets into clear, actionable insights for non-technical stakeholders

The successful Customer Insight Analyst will have the following skills and experience:

• Strong commercial experience in customer insight, CRM analytics, or marketing analytics


• Proficiency in SQL and Python, with exposure to tools such as Power BI or Tableau


• Experience with segmentation, lifecycle analysis, and campaign performance measurement


• Understanding of CRM and marketing channels such as email, SMS, or direct communications


• Ability to analyse survey data, including sentiment and driver analysis


• Confident communicating insights to a range of stakeholders, including non-technical audience


• Familiarity with data privacy and governance best practices

The successful Customer Insight Analyst will receive the following benefits:

• Salary between £50,000 - £55,000 - depending on experience

Please register your interest by sending your resume to Majid Latif via the Apply link on this page.

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