CRM & Sales Force Effectiveness (SFE) Lead – Norway & Finland

Job Description

Are you passionate about turning data into action—and strategy into real impact in the field?

We’re looking for aCRM Sales Force Effectiveness (SFE) Lead to join our Norway/Finland Marketing organization and play a pivotal role in how we engage customers, drive performance, and deliver meaningful outcomes for patients.

This is not a traditional CRM or reporting role.

This is a strategic and executional position where you will shape how our teams work, where they focus, and how we continuously improve.

Why this role matters

In today’s complex healthcare environment, success depends on more than great products—it requiresfocused, insight\-driven, and high\-quality engagement with stakeholders.

As our SFE Lead, you will sit at the intersection ofstrategy, data, and execution, helping us answer critical questions such as:

• Are we focusing on theright customers?


• Are we engaging them in theright way?


• Are we truly delivering impact where it matters most?

You will partner directly with Business Unit leaders acrossOncology Vaccinesand shape a model that will scale into the broader Pharma organization.

What you will do

• Lead the SFE agenda across Norway and Finland—from strategy to execution


• Own and evolveCRM (Veeva) and ensure it becomes a true driver of business value


• Translate complex data intoclear insights and actionable recommendations


• Challenge existing ways of working anddrive meaningful change in the field


• Enable teams to operate withfocus, discipline, and customer\-centricity


• Act as atrusted advisor to senior leadership on commercial execution

Example of responsibilities:

• Drive SFE execution: Lead SFE cycles across markets, including segmentation, targeting, and multichannel planning (MCCP), ensuring clear priorities and strong field execution.


• Own SFE CRM strategy and governance: Define and evolve the SFE and CRM framework, aligning local needs with regional/global standards.


• Lead CRM (Veeva) capability: Ensure CRM effectively supports commercial execution, with strong adoption, usability, and continuous improvement.


• Set priorities and manage demand: Prioritize and align CRM and SFE initiatives across markets, balancing business needs and global frameworks.


• Enable cross\-functional alignment: Work closely with business units and functions to ensure aligned plans and execution.


• Drive execution excellence: Support the field with clear processes, training, and ongoing optimization of ways of working.


• Ensure data quality and compliance: Maintain high standards for CRM data accuracy, governance, and regulatory compliance.


• Lead change and adoption: Drive system releases, new ways of working, and ensure strong adoption through communication and training.


• Turn data into action: Enable performance tracking and translate insights into concrete actions to improve field impact.


• Uphold compliance standards: Operate in full adherence to laws, regulations, and company policies, ensuring integrity and accountability in all activities.

Who you are

You are not just technical analytical—you areinsightful and action\-oriented.

• You thrive in roles where you caninfluence, challenge, and improve performance


• You’re comfortable working with data, but even more passionate aboutwhat to do differently because of it


• You take initiative and don’t wait to be told what needs fixing


• You bringenergy, curiosity, and a continuous improvement mindset


• You enjoy working across functions and markets, and know how to bring people along

You likely have experience incommercial excellence, CRM, analytics, or consulting, ideally within healthcare—but above all, you are adriver of change with a strong business mindset.

What we offer

• Arole with direct impact on business performance


• The opportunity to shape and scalebest\-in\-class SFE capabilities across Norway Finland


• A collaborative, forward\-looking environment whereyour ideas will matter


• The chance to work at the heart of how we bring innovation to patients in a company with a long history and broad pipeline ahead

Required Skills:

Business Compliance, Commercial Excellence, Customer Engagement, Data Quality, Data Quality Assessments, IT Demand Management, Marketing, Measurement Analysis, Oncology, Program Management, Regulatory Compliance, Sales Force Effectiveness, Stakeholder Engagement, Standards Compliance, Strategic Planning

Preferred Skills:

Current Employees applyHERE

Current Contingent Workers applyHERE

Search Firm Representatives Please Read Carefully

Merck Co., Inc., Rahway, NJ, USA, also known as Merck Sharp Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre\-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Not Applicable

Shift:

Not Indicated

Valid Driving License:

Yes

Hazardous Material(s):

n/a

Job Posting End Date:

07/27/2026\*A job posting is effective until 11:59:59PM on the dayBEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFORE the job posting end date.

Requisition ID: R404244

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