CRM Planning Manager - 8 months FTC

How you embrace curiosity daily.

• Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs.


• Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals.


• Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns.


• Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers.


• Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications.


• Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors.

• Elevate personalization across all owned channels to improve engagement, conversion rates, and lifetime value.


• Align Central Planning, Product Marketing, and Brand priorities into cohesive cross channel execution.


• Optimize segmentations, offer structures, messaging mechanics, and send timing across all customer touchpoints.


• Partner with Analytics and Machine Learning teams to build scalable, highly relevant customer experiences.


• Provide calm leadership during critical peak periods in November and December to manage real time adjustments.

• Breadth of CRM experience within a fast paced ecommerce environment.


• Experience of direct team leadership and line management experience.


• Strong analytical capabilities with a track record of using customer data to shape commercial strategies.


• Deep understanding of email and mobile creative requirements, industry trends, and channel best practices.


• Proven ability to collaborate cross functionally with Analytics, Creative, Brand, and Commercial teams.


• Full professional fluency in written and spoken English.

• Specific prior experience in dedicated CRM planning or integrated marketing planning roles.


• Practical experience working with the Braze customer engagement platform.


• A degree or formal qualification in Marketing, Business Administration, or a related field.

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