CRM Operations & MarTech Ecosystem

ABOUT SINCH

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI\-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

DESCRIPTION

We are looking for a leader for our CRM Operations \& MarTech Ecosystem to guide the stability, configuration, and integration of our global sales and marketing technology stack. Working closely with the VP Sales and Marketing Applications, you will ensure the overall health of our platforms.

In this role, you will manage a diverse, geographically dispersed team across the Salesforce Admin Squad, Sales \& Marketing Applications, and the MarTech Squad. Your primary goal will be to ensure our internal users have a seamless, effective experience across Salesforce and all integrated third\-party tools.

• Oversee the global administration and support layer, managing teams across India, LATAM, and EMEA to provide "follow\-the\-sun" platform reliability.


• Manage the third\-party application stack, serving as the primary owner for tools outside of Salesforce (e.g., Gong, Outreach, etc.), to ensure consistent uptime and integration integrity.


• Lead the MarTech and Data Cloud strategy, overseeing the technical configuration of Marketing Cloud and the evolution of our Data Cloud capabilities.


• Drive significant team growth by managing the hiring and onboarding of multiple role, ensuring we meet our budget and capacity requirements.


• Own platform governance and security, ensuring user permissions, profiles, and data sharing rules are strictly managed and compliant.


• Collaborate with Marketing and Sales leadership to identify friction points within the technology stack and proactively implement configuration\-based solutions.


• Report on application usage statistics, highlighting areas of concern and opportunity. Align application usage and demand with the Project Delivery and Shared Services team.

• Extensive experience in CRM operations, platform management, or IT service delivery within a global Salesforce environment.


• Strong understanding of the MarTech landscape, including Marketing Cloud, Data Cloud, and sales productivity tools.


• Proven experience effectively managing distributed teams across multiple time zones (India, LATAM, EMEA).


• Deep knowledge of Salesforce administration, security models, and platform governance.


• A business\-oriented mindset focused on system uptime and user satisfaction.


• Fluency in English.

At Sinch, we value learning, embrace change, and offer opportunities for personal and professional growth. Unfortunately, we are not supporting relocation at this time.

Applicants must:

• Hold Swedish or EU/EEA citizenship.


• Have a valid Swedish work permit.

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency\-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data\-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two\-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/ . No matter who you are, we hope you find an exciting path forward \- hopefully with us!

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