CRM Marketing Specialist (Based in Madrid)
<div class="content-intro"><p>Hey there! <br>We’re <a href="https://feverup.com/">Fever</a>, the world’s leading tech platform for culture and live entertainment.</p>
<p>Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment. <br><br>Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. </p>
<p>Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? </p>
<p>To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!<br><br>Ready to be part of the experience? </p>
<p>Now, let’s discuss this role and what you will do to help achieve Fever’s mission.</p></div><h4 style="line-height: 1.38; text-align: justify; margin-top: 16px; margin-bottom: 16px;"><strong><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-style: normal;"><span style="text-decoration: none;">About the Role:</span></span></span></span></span></strong></h4>
<ul>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages).</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.</span></span></span></span></span></span></li>
</ul>
<h4 style="line-height: 1.656; text-align: justify; margin-top: 16px; margin-bottom: 16px;"><strong><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-style: normal;"><span style="text-decoration: none;">About You:</span></span></span></span></span></strong></h4>
<ul>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You have 2-3 years minimum experience working in Digital Marketing and CRM, mobile and web environments. </span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You have experience working with Salesforce Marketing Cloud.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You have experience with ESPs (Mailchimp, Sendgrid, etc).</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">Proficient in HTML.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">Good copywriting skills.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You are able to develop & optimise CRM flows to drive revenue.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You are commercially savvy, analytical and data-driven.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You have experience in A/B testing and dynamic templates.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You are an organized, responsible and proactive person.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You have the ability to optimize, prioritize and organize your time.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You have the ability to carry out a high pace of work.</span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="white-space: pre-wrap;"><span style="color: #000000;"><span style="font-weight: 400;"><span style="font-style: normal;"><span style="text-decoration: none;">You are able to communicate in <strong>English and German in a fluent way.</strong></span></span></span></span></span></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica
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