CRM Marketing Manager
CRM Marketing Manager (EMEA)
Location: Preference for Finland or The Netherlands (Amsterdam)
About the role
As a CRM Marketing Manager, you will lead the development and execution of CRM and omnichannel marketing strategies across EMEA, with a strong focus on activating Salesforce Marketing Cloud (Nexxt). Operating within a multinational, matrix organization, you will play a key role in driving customer engagement, demand generation, and digital sales growth.
You will work closely with the Head of Always\-On and cross\-functional teams (including brand, content, and global omnichannel teams) to translate high\-level strategy into impactful, data\-driven CRM campaigns.
Key Responsibilities
Strategy \& Leadership
Lead the development of CRM marketing and omnichannel strategies aligned with broader business and commercial goals
Translate cross\-team strategic plans into scalable CRM initiatives across EMEA
Act as a key partner to the Head of Always\-On team in driving activation excellence
Campaign Management \& Activation
Own and execute automated CRM campaigns (B2B \& B2C) across multiple channels
Collaborate with local marketing teams and external partners to ensure effective campaign delivery
Drive client engagement and lifecycle marketing strategies across key customer segments
Salesforce Marketing Cloud (Nexxt)
Lead the activation and optimization of Salesforce Marketing Cloud (Next)
Map business requirements and collaborate with the strategic development lead to enhance platform capabilities
Ensure best\-in\-class use of marketing automation and personalization
Data, Performance \& Insights
Define and track marketing objectives and KPIs
Oversee campaign performance measurement and reporting across markets
Translate insights into continuous optimization and improvement actions
Leverage dashboards and analytics to support decision\-making
Customer Journey \& Segmentation
Implement and optimize end\-to\-end digital customer journeys
Develop targeted CRM campaigns based on audience segmentation and behavior
Apply learnings to continuously enhance customer experience and conversion
Demand Generation \& Growth
Lead EMEA demand generation initiatives and customer database growth
Drive innovative approaches such as gamification and lead magnets in collaboration with content teams
Budget \& Stakeholder Management
Manage allocated budget effectively together with the Head of Always\-On Team
Track ROI and campaign effectiveness across initiatives
Operate effectively within a multinational, matrix organization, managing multiple stakeholders across regions
Market \& Industry Awareness
Stay up to date with the latest CRM trends, marketing technologies, and industry developments
Continuously identify opportunities to enhance marketing effectiveness
Your Profile
- Proven experience as a CRM Marketing Manager / Senior CRM Marketer in a multinational environment
- Strong hands\-on expertise in Salesforce Marketing Cloud (or similar), ideally with focus on activation (Next)
- Experience with marketing automation, omnichannel campaigns, and customer journey management
- Background in both B2B and B2C marketing is strongly preferred
- Highly analytical, with experience in data analysis, dashboards, and performance optimization
- Demonstrated ability to translate data into actionable insights
- Strong stakeholder management skills across cross\-functional and international teams
- Ability to operate both strategically and hands\-on
- Excellent English communication skills
Preferred: Finland or Amsterdam
Open to broader EMEA\-based candidates (cost\-efficient locations considered)
For this role we are not open for relocation
Why join
This is a high\-impact role where you will shape the future of CRM marketing activation within a complex, international environment, working at the intersection of technology, data, and customer experience.
How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in\-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.
About us:
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.
The PPG Way 2030
We are customer champions
Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.
We act with purpose and speed
Agile. Data\-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.
We are excellent operators
Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.
We compete to win
Future\-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.
We are PPG proud
Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.
At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate\-resources.
PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.
If you need an adjustment due to a disability, please email recruiting@ppg.com.
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well\-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.
PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
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