CRM Marketing Manager

CRM Marketing Manager – Finance sector

A client, a large global finance organisation, are looking to recruit the services of an experienced CRM Marketing Manager to join their Marketing team on an initial 6-month contract (inside IR35) based in London (City).

You'll develop and execute data-driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer-centric mindset, thrives in a fast-paced environment, and possesses excellent stakeholder management and project coordination skills.

Responsibilities:

• Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle


• Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis


• Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements


• Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards


• Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments


• Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages


• Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience


• Manage relationships with external agencies and technology vendors to ensure best-in-class CRM capabilities and execution

• Candidates should have approximately 5-7 years of experience in CRM, email marketing, or marketing automation, preferably within financial services or a regulated industry


• Proven expertise in CRM platform management (e.g. Adobe Campaign, Braze, or similar enterprise-level platforms)


• Strong analytical skills with experience in customer segmentation, data analysis, and performance reporting


• Demonstrated ability to develop and execute automated customer journeys and triggered email programmes


• Experience managing email deliverability, list hygiene, and compliance with data protection regulations


• Track record of optimising CRM campaigns through A/B testing, personalisation, and continuous improvement methodologies


• Proficiency in HTML for email template development and troubleshooting


• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously


• Experience collaborating with data teams to leverage customer insights and enhance CRM targeting capabilities

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