CRM Marketing Manager - Data & AI Operations
This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s \#3 fastest\-growing company in 2025 (FT1000\).
We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.
At Almedia, you’ll:
- Own way more, way earlier — you’ll be trusted with responsibility fast.
- Push harder, get further — this isn’t a 9–5\. We highly reward intensity.
- Join a rare environment — you will work with ambitious high\-speed, high\-ownership people.
- Fully present — we’re 5 days a week in the office to build the energising momentum we need.
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Salary Range: €75K – €90K • Offers Equity • Offers Bonus
We are looking for a highly technical, AI\-first CRM Marketing Manager to serve as the operational and analytical backbone of our lifecycle ecosystem. This isn't a traditional messaging role; you will be the engineer of our automated user journeys.
Sitting at the intersection of data science, product growth, and marketing automation, you will leverage advanced orchestration platforms (like Braze), predictive AI models, and algorithmic workflows to design a CRM ecosystem that scales intelligently, learns continuously, and triggers hyper\-personalized experiences natively.
What You'll Do
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- Architect AI\-Driven Journeys: Build and scale complex lifecycle loops (activation, churn prediction, reactivation) using predictive analytics, machine learning segments, and algorithmic send\-time/channel optimization.
- Master Technical Logic: Own the end\-to\-end technical health of our orchestration inside Braze—leveraging advanced Liquid scripting, API webhooks, and Connected Content to pull dynamic data in real time.
- Partner with Data \& AI Engineering: Work hand\-in\-hand with Data Scientists and Engineers to deploy propensity models (e.g., churn risk, next\-best\-action) into live CRM flows and map custom event schemas.
- Enforce Rigorous Experimentation: Design and execute high\-tempo, multi\-touch testing frameworks focused on true incrementality and downstream conversion lift, rather than just surface\-level open or click rates.
- Data QA \& Deliverability Engineering: Act as the first line of defense for data hygiene. Proactively monitor, audit, and troubleshoot API payload failures, broken event flows, and global sender deliverability.
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- Technical Braze Mastery: Deep, hands\-on experience with Braze (or similar enterprise tools), including sophisticated Canvas building, complex Liquid logic, and external API integrations via Connected Content.
- Data \& AI Literacy: You don't just use standard static segments. You know how to leverage predictive AI scoring, dynamic user attributes, and behavioral clusters to power automated workflows.
- Systems \& Database Thinking: You understand data structures. You can read API documentation, write basic SQL (or have a strong desire to learn), and speak the same language as backend engineers when defining custom tracking events.
- Root\-Cause Analytical Mindset: When a campaign underperforms, your first instinct is to dive into the data flow to audit whether a trigger is delayed, a payload is malformed, or an event property is missing entirely.
- *Bonus:* Experience utilizing LLMs/AI prompt engineering for rapid dynamic content personalization, or experience transforming a chaotic, messy CRM setup into a clean, modular architecture.
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- Zero Technical Debt Mindset: You take pride in a clean, elegant backend. From naming conventions to webhook structures, you care about the *how* as much as the *what*, ensuring code and flows are built to scale.
- Algorithmic Thinker: You naturally push past basic "if X then Y" conditional flows toward intent\-driven, automated, data\-informed journeys that adapt dynamically to real\-time user behavior.
- Agile \& Solutions\-Oriented: You thrive in a high\-growth environment where data frameworks are rapidly evolving. You can balance building long\-term automated infrastructure with shipping immediate tactical wins.
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- Own Our Growth: We offer all Berlin\-based employees equity in Almedia to truly be a part of our success.
- Scale With Almedia: Grow alongside a startup that has been profitable from day one.
- Central Berlin Office: Work from a fully\-stocked modern office built for collaboration, accessible from all around Berlin.
- Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.
Compensation Range: €75K \- €90K
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