via indeed · 10 juin 2026 ·il y a 4 jours

CRM Marketing Manager B2B

ONOFF
Paris
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At Onoff, CRM is a core growth lever directly tied to product usage, retention, and monetization.

We’re looking for a CRM Marketing Manager B2B to take full ownership of the user lifecycle across our SaaS products from onboarding and activation to retention, expansion, and win\-back.

You will operate at the intersection of Product, Data, Growth, and Marketing to design and scale behavior\-driven CRM journeys that increase engagement, reduce churn, and maximize LTV.

Your mission


  • Own and continuously improve lifecycle workflows across onboarding, activation, retention, expansion, and reactivation

  • Design and deploy event\-based automations driven by product usage and behavioral signals

  • Build advanced segmentation models and deliver highly personalized CRM experiences at scale

  • Work closely with Product, Data, and Support teams to identify key lifecycle opportunities and define tracking events and triggers

  • Lead a continuous experimentation roadmap (A/B tests, multivariate tests) to improve conversion, engagement, and revenue impact

  • Track, analyze, and optimize CRM KPIs including activation, retention, churn, conversion, ARPU, and LTV

What we’re looking for


  • 4\+ years of experience in CRM Lifecycle, Retention, Growth, or Product Marketing within SaaS or product\-led environments

  • Proven experience building lifecycle automation based on behavioral and product usage data

  • Strong product mindset with a deep understanding of user journeys and business impact

  • Hands\-on experience with CRM and analytics tools such as HubSpot or Salesforce

  • Strong ability to collaborate with Product and Data teams in fast\-paced environments

  • Fluent English is mandatory (daily interactions in an international context)

Why join Onoff?


  • Direct ownership of retention, monetization, and product growth levers

  • Strong product\-led, data\-driven culture

  • Fast\-growing international SaaS environment

  • High autonomy and real impact on business performance

If you enjoy turning product usage and user behavior into scalable growth systems, we’d love to meet you.

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