CRM Manager (m/f/d)

Your responsibilities would include...

• Ownership for creation, management, and optimization of all email marketing campaigns for all of our brands, in close collaboration with our in\-house design and content team


• Optimization of the customer lifetime value through re\-order and cross\-selling campaigns


• Structured AB testing plan to continuously optimize existing journeys the relevant repeat customer KPIs


• Introduction of new measures to increase customer loyalty, such as referral programs and incentives


• Identification of new target groups, set\-up of automated workflows and customer segmentation rules


• Strategic conception and implementation of lead generation measures


• Identification and testing of new customer communication channels (e.g. SMS, whatsapp)

• University degree in a technical or business area (e.g. business administration, informatics, economics) or a comparable qualification


• Working experience of 2\-3 years with a CRM system/ marketing automation tool (preferably HubSpot)


• Excellent analytical abilities, hands\-on mentality and a collaborative spirit


• Fluent in German


• Good understanding of marketing and sales processes in the pharmaceutical business are a plus

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