CRM Manager

CRM Manager

£50,000 - £55,000

Hybrid - Lancashire (2-3 days per week)

This is a high impact CRM Manager role within a growing organisation investing heavily in data driven customer engagement. You will play a central part in shaping lifecycle marketing strategy, optimising customer journeys, and delivering measurable outcomes across a multi channel environment.

The Company

They are a fast scaling, customer focused organisation with a strong emphasis on innovation and continuous improvement. With a growing footprint and increasing investment in digital transformation, they are building out a best in class CRM function to support long term growth. Collaboration, accuracy and customer care sit at the heart of their culture, with a clear focus on making data informed decisions.

The Role

You will lead the delivery and optimisation of CRM and lifecycle marketing initiatives, focusing on improving engagement, retention, and commercial performance.

• Design and execute personalised multi channel campaigns across email, SMS, direct mail, and digital channels


• Develop segmentation and targeting strategies using customer behaviour and lifecycle data


• Own campaign performance, using A B testing and analytics to drive continuous improvement


• Identify new customer journey opportunities and make strategic recommendations


• Champion CRM best practice across internal stakeholders and wider business teams


• Support onboarding of new business units and align CRM activity to operational capacity


• Manage and develop a small team, ensuring high quality delivery and professional growth


• Work closely with senior leadership to implement CRM strategy and roadmap

• Strong commercial experience in CRM or lifecycle marketing within customer centric sectors such as retail, healthcare or direct to consumer


• Expertise in email marketing with exposure to additional channels including SMS, direct mail, and digital


• Deep understanding of segmentation, targeting, and customer journey mapping


• Hands on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Blaze or similar


• Data driven mindset with experience in testing, analysis, and performance reporting


• Proven ability to lead, mentor, and develop team members


• Strong attention to detail and a genuine passion for customer experience

• Competitive salary based on experience and impact


• Access to health and wellbeing support and financial flexibility initiatives


• A comprehensive benefits and rewards platform


• Regular team events and a collaborative working environment


• Clear progression opportunities within a growing CRM and data function

If you are interested in this CRM Manager role, apply now with your CV to learn more.

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