CRM Engagement Manager

Role: CRM Lifecycle Manager (Subscriptions)
Location: Central London (3 days onsite)
Salary: Up to £48,000

The Company A leading UK media and publishing organisation with a portfolio of well-known consumer brands across news, sport and radio, serving millions of subscribers.

The Role This position focuses on end-of-lifecycle engagement, specifically targeting customers at risk of churn due to failed or expired payments.

You'll own strategy for this segment - identifying key drop-off points, building targeted communications and improving retention through data-led decision making.

This is a highly strategic role, with execution supported by in-house specialists.

Key Responsibilities • Own CRM strategy for payment and late-lifecycle journeys

• Segment audiences and identify at-risk customers


• Develop targeted campaigns across CRM channels


• Design and run A/B tests to optimise performance


• Analyse customer behaviour and identify churn drivers


• Collaborate with product, data and technical teams


• Continuously improve communication strategy and outcomes

Candidate Profile Must Have:

• Experience in CRM, lifecycle or retention marketing


• Background in a subscription-based business


• Strong segmentation and insight-led campaign experience


• Experience with CRM tools (e.g. Braze, Adobe or similar)


• Confident working with data, testing and performance analysis

Nice to Have:

• Experience using Customer Data Platforms (CDPs)


• Exposure to payment or churn-related customer journeys

Benefits • Private medical insurance

• Hybrid working (3 days onsite)


• Pension contribution


• 25 days holiday + bank holidays + volunteering days


• Gym / wellbeing support


• Access to learning & development platforms


• Additional lifestyle and retail discounts

How to Apply If you're interested, please apply directly or get in touch for more details.

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