Creative Lead – DTC & Performance Creative

Accountabilities

• Own the end-to-end creative production process across multiple external creative agencies and an internal team, managing priorities, quality, delivery, reviews, and performance.


• Lead agency relationships, including running biweekly calls, setting expectations, reviewing output, and holding partners accountable for execution and results.


• Develop approximately 10 creative briefs per week using customer research, audience insights, competitive intelligence, and performance data.


• Oversee and quality-check scripts, static concepts, UGC ideas, hooks, video edits, landing-page concepts, and supporting research.


• Provide clear, actionable creative feedback to strategists, editors, designers, creators, copywriters, and agency partners.


• Manage creative workflows and production tracking through Notion or comparable project-management systems.


• Research winning advertisements, customer reviews, competitors, audience pain points, offers, hooks, and emerging creative patterns to inform new concepts.


• Analyze creative performance and identify which concepts, formats, messages, and executions are working and which opportunities should be tested next.


• Translate weekly performance insights into clear team updates, actionable recommendations, and repeatable creative systems.


• Collaborate across creative and performance functions to continuously improve production efficiency, creative quality, and campaign results.

• 4+ years of experience in performance creative, creative production, agency management, or a closely related field.


• Proven experience managing creative agencies, vendors, creators, editors, designers, copywriters, or other creative partners.


• Strong experience briefing and developing paid social creative, particularly for Meta and TikTok.


• Strong understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing principles.


• Demonstrated ability to connect creative decisions and production output to performance metrics and broader business outcomes.


• Comfortable managing creative workflows using Notion or similar project and collaboration tools.


• Excellent written communication skills, particularly for asynchronous collaboration, briefing, feedback, and reporting.


• Highly organized, proactive, detail-oriented, and comfortable taking ownership of outcomes in a fast-moving environment.


• Strong analytical and research skills, with the ability to turn customer insights and performance data into actionable creative recommendations.


• Preferred: Experience in health, wellness, supplements, fitness, or consumer health.


• Preferred: Experience managing multiple brands or agency/vendor relationships simultaneously.


• Preferred: Experience sourcing, evaluating, and managing agencies or freelance creative talent.


• Preferred: Experience producing creative performance reports or internal learning updates.


• Preferred: Familiarity with ad libraries, customer-review research, Reddit, Amazon reviews, TikTok research, and competitor analysis.

• $8,000–$10,000 USD per month in compensation.


• Performance bonus opportunity of up to $3,000 USD.


• Fully remote working environment.


• US-time-zone overlap preferred, enabling collaboration with distributed teams.


• High-ownership position with direct influence over creative performance and customer acquisition.


• Opportunity to lead creative production across multiple agency partners and an internal team.


• Exposure to DTC, eCommerce, UGC, paid social, and direct-response creative at scale.


• Opportunity to build repeatable systems for creative production, agency management, testing, and performance reporting.


• Close collaboration with Creative Strategists, Editors, Designers, and Art Directors.


• Opportunity to contribute directly to the growth of a high-performing consumer brand.

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