Copywriter, Performance Marketing
<div class="content-intro"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Xometry is seeking a Performance Marketing Copywriter to own the copy that carries a prospect from click to conversion — marketing and lifecycle emails, video/explainer scripts, and the landing pages that sit at the end of the funnel, across both the Xometry and Thomas brands. Reporting to the Content Director, you'll work closely with Lifecycle Marketing, Growth Marketing, Product, designers, and video producers to turn campaign strategy into copy that guides engineers, procurement professionals, and manufacturing leaders toward a decision.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>How You’ll Contribute:</strong></span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Write marketing and lifecycle emails — welcome series, nurture/engagement workflows, and promotional campaigns — for both the Xometry and Thomas brands</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Write video scripts for YouTube, paid social, and product explainer videos, translating technical capabilities into clear, credible narratives</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Write landing page copy that converts, from hero messaging and value props through to CTAs, aligned with the traffic source and offer</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Partner with Lifecycle Marketing to plan and sequence email journeys, and with designers/video producers to align copy with visuals and pacing</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Collaborate cross-functionally with Product, Content, and Growth Marketing to keep messaging aligned with campaign goals and brand voice</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Use performance data (open rate, CTR, CVR, watch-through rate) and testing insights to refine copy for higher engagement and conversion</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Contribute to campaign brainstorms and messaging strategy with a creative, test-and-learn mindset</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Maintain and evolve messaging frameworks, email templates, and landing page copy blocks for reuse across campaigns</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build and use Claude Skills to speed up copy production, QA, and A/B test variant generation</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Maintain a deep understanding of target audiences across both the Xometry and Thomas platforms</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What You'll Bring to Xometry:</strong></span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">4+ years of experience writing for performance marketing, lifecycle/email marketing, or growth-focused content roles</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Proven track record of writing high-converting email, video script, and/or landing page copy</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Strong understanding of email marketing mechanics — segmentation, sequencing, deliverability basics — and of landing page structure and conversion principles</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Familiarity with performance KPIs (open rate, CTR, CVR, ROAS) and how copy drives them</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Comfort and proficiency with HubSpot or a similar CRM/ESP platform, A/B testing, and AI tools</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Demonstrated project management and organizational skills for managing multiple campaigns and drafts at once</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Excellent English grammar, editing, and messaging skills in a B2B context</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Adept at building Claude Skills (or comparable custom AI workflows/agents) to scale copy production — not just prompting, but structuring reusable skills</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Preferred</span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Experience in manufacturing, engineering, or industrial sectors</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Familiarity with Xometry's buyer personas or similar ICP-driven marketing</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Experience briefing or storyboarding video scripts alongside a production or design team</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Track record shipping multiple Claude Skills or AI workflows into an active production/creative pipeline</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Key Competencies </span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Strong copywriting craft across long-form and short-form formats</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Ability to simplify complex engineering concepts into a clear customer narrative</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Data-driven mindset balanced with creative instinct</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Fast iteration and testing mentality</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Collaborative, cross-disciplinary approach</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Ownership from creative brief to published send/page/video</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Fluent building with Claude Skills — designs and ships reusable skills, not just prompts</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Scope & Decision-Making</span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Owns copy execution for assigned email flows, video scripts, and landing pages across the Xometry and Thomas brands</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Makes day-to-day copy and messaging decisions within brand guidelines</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Collaborates on campaign and lifecycle strategy with Growth Marketing, Lifecycle Marketing, and Creative leadership</span></
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