Communications Specialist

Job description We're looking for a talented Communications Specialist to play a key role in shaping how we tell our story enhancing the reputation of our brewing and beer brands, and bringing our strategy to life through impactful PR and communications. As part of our Group External Communications team, you'll lead proactive communications activity for our Brewing & Brands (B&B) division.

Company Description

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.

Additional Information

We're all about rewarding our team's hard work, that's why…

You'll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.


• Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.


• Free employee assistance program - mental health, well-being, financial, and legal support because you matter!


• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. - so you can enjoy a weekend away without breaking the bank.


• Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!


• Wagestream - access your wage before payday for when life happens.


• Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Your role as Communications Specialist

• Enhancing positive relationships with local media ahead of the opening on our new brewery in 2027


• Proactive outreach across the business to build a bank of positive stories for external use across all media, aligned with the wider business and comms strategies


• Developing positive relationships across national and trade media, outside of B&B


• Identifying positive opportunities to accelerate brand awareness and recognition across Greene King and Greene King Brewery


• Work closely with key stakeholders including those in B&B, Pub Partners, marketing and PR to understand goals and objectives, ensuring we can developing engaging and high performing PR activations across the team


• Work with the internal comms team to provide a regular drumbeat of content to support wider business objectives


• Reporting for the senior leadership team across our team efforts


• Management of our corporate LinkedIn channel, including development of content

• A strong communicator that can adapt for differing audiences


• Experience of managing and delivering expectations of multiple stakeholders


• Experience working on a busy and pressurised press office


• Media management and experience in crisis / issues management


• Experienced in evaluation / reporting


• Experience in social media - being able to create content and identify opportunities


• Show resilience and be able to manage communications in a crisis


• Strong judgement


• Autonomous and confident making decisions and advising under pressure


• Ability to multi-task and to work independently on multiple projects simultaneously


• Strong attention to detail


• A team player with a positive and proactive attitude


• Ability to establish positive working relationships, both internally and externally


• To be able to work collaboratively and communicate effectively to the wider business


• Personable and able to bring other people on the journey


• A genuine desire to work within the pub and brewing sector

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