Communications Specialist - Advanced Industries

Job ID: 109120
Berlin
Brussels
Budapest
Dusseldorf
Lisbon
Madrid
Munich
Poznan
Prague

\+ 1 More

Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem\-solver who is energized by challenges? You’ve come to the right place.

YOUR IMPACT

You will contribute to the development and execution of best\-in\-class global communications programs, events, and publications that will enable client activation and funnel building across all channels.

By aligning with clear project briefs and leveraging insights, you will ensure communications efforts are strategically focused and deliver measurable impact. You will develop, support and execute creative communication ideas and tactics that build awareness of McKinsey’s capabilities, knowledge, and assets. You will help protect McKinsey’s reputation, punctuate its expertise, and contribute to bringing campaigns to life in relevant ways across channels, platforms, and stakeholders.

Through development, support, and execution of creative communication plans and tactics, you will build awareness of McKinsey’s capabilities, knowledge, and assets. You will help protect McKinsey’s reputation, punctuate its expertise, and contribute to bringing campaigns to life in Advanced Industries.

You will create clear, structured, and engaging written communications products (e.g., memos, emails, strategic marketing briefs, short\-form content, blogs, talking points/scripts, Q\&A), that rigorously follow conventions of written English and German (and local languages when relevant). You’ll proactively collaborate with internal and external clients and stakeholders to develop and advise on communications, ensuring alignment with audience needs at different stages of the marketing funnel. You will help drive development and execution of communications for reports, special projects (e.g., digital strategy design, knowledge partnership strategy), storytelling (e.g., social posts, case studies), external/internal conferences, and/or events (e.g., forums, webinars, roundtables), actively using project briefs to create alignment and drive strategic outcomes. You will conduct strategic assessments to support execution and prioritization of communication campaigns and events (e.g., competitor insights, event speaker research) and collate into digestible format for leadership. You’ll ensure consistent branding (i.e., firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots, ensuring resonance with target audiences and alignment with broader objectives.

In terms of project management and execution: you’ll contribute to defining appropriate best\-in\-class communications and events objectives and strategies to achieve them (e.g., paid media, earned media, CRM support, social media support, web articles, websites, newsletters, storytelling, messaging documents, presentations). You’ll lead complex projects/workstreams independently or with designated teams, aligning with key stakeholders as relevant. You will drive reputation\-building programs through a mix of publishing activities (e.g., monitoring of media relations and public relations, targeted knowledge dissemination). You’ll develop strategy and corresponding metrics to measure impact and implement related data collection/reporting mechanisms, applying analysis to optimize decision\-making and outreach strategies across the marketing funnel following firm unified measurement guidelines and frameworks. You’ll lead and execute plans to address routine reputation risks, with appropriate alignment, as relevant. You’ll manage data through reports and scorecards to track and analyze relevant metrics and contextualize insights (e.g., client development, ROI, share of voice, mapping media engagement programs). You will synthesize and share audience insights regularly with stakeholders, adjusting outreach approaches to optimize engagement. You will coordinate the creation of contact databases to maximize dissemination and engagement.

You will join a group of communications professionals within the firm’s Reach and Engagement function. These colleagues help ensure that appropriate insights reach designated audiences, delivering tailored and impactful messaging to build awareness and engagement with McKinsey’s distinctive knowledge on a variety of topics. They shape the way the firm connects with people—from clients to firm members to alumni—strengthening institutional relationships, connections and affiliations.

You will be based in Germany (but open to German speakers in other EU countries) as a member of McKinsey’s Advanced Industries Practice. The Advanced Industries Practice shapes the way that the world’s most innovative companies stay ahead in a period of constant disruption. We have an unparalleled track record of client impact across key sectors: Automotive \& Assembly, Aerospace \& Defense, Industrials, and Semiconductors. We also help leading sector players address disruptive themes such as the future of mobility, advanced analytics, artificial intelligence, automation, robotics, and emerging new business opportunities. You will primarily work with leaders across all practice areas in Europe as well as global leaders in the Automotive and Assembly, and Aerospace and Defense industries.

YOUR GROWTH

You are someone who thrives in a high\-performance environment, bringing a growth mindset and entrepreneurial spirit to tackle meaningful challenges that have a real impact.

In return for your drive, determination, and curiosity, we’ll provide the resources, mentorship, and opportunities to help you quickly broaden your expertise, grow into a well\-rounded professional, and contribute to work that truly makes a difference.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast\-paced learning experience, owning your journey.


• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.


• Global community: With colleagues across 65\+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.


• Exceptional benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well\-being for you and your family.

Bachelor’s degree or equivalent education or work experience required

5\+ years of experience in a business communications\-related field, a benefit if in a professional services environment, corporate communications role, government, or communications agency background

Independently manages multiple people and projects simultaneously while participating in best practices and nurturing a trust\-based, inclusive, productive environment

Capable of raising issues, generating solutions, and working effectively under pressure

Knowledge of Advanced Industries, in particular Automotive and Assembly, and Aerospace and Defense, and understanding of their relevance for the European and Global economy, is preferred but not required

Ability to manage various projects simultaneously and work independently as well as collaboratively in a fast\-paced and ambiguous operating environment. Comfortable with the agile work methodology, and ability to work in quick, iterative rounds when applicable

Excellent ability to influence and direct colleagues, and manage the needs of different stakeholders (including relevant senior leaders)

Outstanding critical reasoning and problem\-solving skills, including the ability to synthesize data and insights to inform decisions and recommend effective solutions

Broad skillset across relevant communication service lines and platforms (e.g., external/internal comms, media relations, events, executive comms)

Excellent communication skills (e.g., writing, editing, storytelling) across formats (e.g., written, verbal/presentation, digital\-ready content), with an ability to craft messaging that resonates with audiences at different stages of the marketing funnel and aligns with strategic objectives

Ability to engage audience and create clear, logical, and structured communications across all formats, with fluent language skills in English and German required

Please review the additional requirements regarding essential job functions of McKinsey colleagues.
Our unwavering commitment to integrity drives everything we do, guiding us to always act in the best interests of our clients, our people, and the communities we serve.

Diese Anzeige stammt von indeed. Originalanzeige ansehen ↗