Commercial Manager

Commercial Manager

£40,000 - £50,000 + Car

Scottish Central Belt

The Role

As a Commercial Manager, you will be responsible for growing an established customer base while identifying, securing and developing new business opportunities. You’ll play a key role in delivering both volume and value growth through strong customer relationships, effective planning and high-quality execution.

Key Responsibilities

• Develop and deliver account plans focused on:


• Volume and value growth


• Distribution expansion


• Pricing strategy


• Promotional activity


• Take full ownership of day-to-day account management, including regular customer engagement and recovery of underperforming accounts


• Identify and capitalise on new sales opportunities within existing and prospective customers


• Drive excellent in-store execution and promotional activity by collaborating closely with key stakeholders


• Evaluate promotional return on investment to ensure effective use of budgets


• Use local market insight, customer feedback, and competitor analysis to propose commercially viable opportunities


• Support wider sales functions through analysis of customer sales data and trends


• Produce detailed monthly reporting including:


• New business wins


• Lost or at-risk accounts


• Aged debt


• Profitability and growth performance


• Promotional effectiveness


• Participate in team meetings and present updates on performance, initiatives and competitor activity


• Manage aged debt proactively, including agreeing payment plans where necessary


• Handle customer queries and complaints professionally, ensuring timely resolution


• Maintain a strong and current knowledge of the company’s product portfolio

• Strong understanding of Food Service & Wholesale channels


• Minimum of 2 years’ experience in an FMCG sales environment


• Proven track record of achieving or exceeding sales targets


• Excellent sales, negotiation and presentation skills


• Self-motivated, results-driven and highly proactive


• Strong commercial awareness with analytical capability


• Highly organised with excellent attention to detail and adaptability

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