Commercial Brand Manager

Commercial Brand Manager

Kegworth Head Office, Hybrid

Monday – Thursday 8:30am – 5pm, Friday 8:30am – 4pm

6 month FTC

About the Role

The Commercial Brand Manager reports to the Head of Msrketing and is responsible to develop \& deliver the strategic long term plans for the designated brand portfolio for Refresco UK across all trade channels, working towards delivering the agreed annual sales volume and profit budgets for the designated brands. Using insight and market knowledge, you will identify and develop new product and distribution opportunities for your brands, reaching new consumers and extending brand reach. Here are your key tasks and responsibilities as Commercial Brand Manager at Refresco:

• Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand.


• Oversee brand performance — including NPD, value engineering, trade marketing and promotional activity.


• Set and manage annual budgets covering customer promotional activity and trade marketing spend to maximise sales and profitability.


• Build and manage strong relationships with brand owners and sales teams, ensuring alignment on performance and brand plans.


• Identify and drive NPD opportunities to grow branded sales and expand into new categories.


• Collaborate with the wider commercial team to spot opportunities, mitigate risks, and deliver above\-market performance.


• Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms. Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results.

You’ll be an experienced FMCG professional with a proven track record in marketing and commercial roles, ideally with exposure to both brand and private label.

You are highly creative, well organised, with good analytical skills, turning opportunities and insights into clear actions. A desire to have confidence presenting to customers, internal teams and senior stakeholders as well as being a natural influencer and communicator, you excel at building alignment, managing priorities and delivering results in a fast\-paced environment.

We want someone who will lead and role model to the Refresco core values \- agile, responsible, excellent, passionate and entrepreneurial \- see here for more detail:

https://www.refresco.co.uk/uk/about/our\-values

About Refresco:

Refresco is the global independent beverage solutions provider for Global, National and Emerging brands, and retailers with production in Europe, North America, and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand

Refresco is headquartered in Rotterdam, the Netherlands and has more than 13,500 employees. www.refresco.com.

Our drinks on every table. That's the Refresco vision. We’re a global business and currently produce 12 billion litres of soft drinks from 64 manufacturing plants in 12 countries and we’re only just getting started.

We’re the proud owners of six drinks manufacturing sites within the UK. Our UK business provides a great place to work for over 1,800 employees, who produce private label soft drinks and fruit juices for all the leading retailers.

Whether it’s packed in cartons, bottles or cans, we ensure that our products are made to the highest quality standards. Our products get where they need to be when they need to get there to meet the needs of our high\-profile customers.

Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.

This listing is from Indeed. View original listing ↗