CHARGE(E) DE COMMUNICATION en Alternance
Envie d’une alternance créative, polyvalente et au cœur de la stratégie de communication ?
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Depuis plus de 90 ans, Bergerat Monnoyeur accompagne les acteurs du BTP, des infrastructures et de l’énergie dans leurs enjeux de performance et de transformation.
Distributeur exclusif de la marque Caterpillar en France, le Groupe s’appuie sur l’expertise de ses équipes, la proximité client et l’innovation pour proposer des solutions à forte valeur ajoutée.
Job Description Summary
JOB PURPOSE
Based on the activities assigned by his/her superiors, the communications manager implements the internal and/or external communications strategy.
He/she animates and feeds the communication channels.
He/she develops the brand image in order to inform, attract and retain stakeholders (internaland external).
Job Description
SIGNIFICANT ACTIVITIES \- Contribute to the definition of the communication strategy, in collaboration with his/her superiors \- Implement and manage the communications plan (content strategy, events, performance indicators, etc.) \- Create and update content for communication channels (testimonials, brochures, videos, etc.) \- Manage and update digital media (implementations, advertising campaigns, analyses, etc.) \- Animating the community (planning publications, surveys, etc.) \- Monitor and analyze performance indicators and target audience satisfaction (referrals, traffic, etc.) and take corrective action where necessary \- Help organize internal and external events (trade shows, seminars, etc.) \- Manage press and media relations as required \- Monitor communication budget and inventories (goodies, visuals, etc.) \- Handle relations with service providers (communications agencies, press, etc.), and ensure compliance with contractual commitments (services, etc.) \- Contribute to the continuous improvement of its scope (business tools, procedures, channels, communication, etc.) \- Monitor competition and markets (trends, business tools, etc.) RESPONSIBILITIES AND SCOPE FOR ACTION \- Ensure the implementation and management of the communications strategy \- Ensure the quality of content \- Participate in monitoring the budget for its perimeter \- Be a privileged contact for internal and external stakeholders \- Ensure consistency and compliance with the graphic charter \- Know and apply internal and external compliance procedures and rules PROFESSIONAL KNOWLEDGE DIPLOMA(S) AND/OR EXPERIENCE(S) 3 to 5 years' higher education in communications or marketing and/or significant experience preferred SPECIFIC KNOWLEDGE(S) Technical skill(s) \- General knowledge of communications (graphic design, etc.) \- General knowledge of digital marketing (SEO, SEA, Community Management, etc.) \- General knowledge of IT tools and information systems \- Advanced intermediate level in English (B2\) Behavioral skill(s) \- Creativity \- Sense of innovation \- Interpersonal skills \- Responsiveness \- Adaptability \- Rigor
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