Channel Sales Executive

Crosscall is looking for a driven and commercially minded Channel Sales Executive to support the growth of our UK SMB reseller channel. This is an exciting opportunity for an early\-career sales professional who wants to develop within a fast\-moving B2B technology environment and build a clear path towards channel account management.

Reporting to the UK Representative, you will focus on activating and growing our network of SMB\-focused resellers, identifying new channel partners and supporting partner\-led sales opportunities with end customers across the UK.

What you will do

• Develop sales through Crosscall’s UK SMB reseller channel, with a particular focus on smaller and mid\-sized partners.


• Activate and grow an existing base of resellers while identifying and qualifying new partner opportunities.


• Run structured outbound sales activity, including calls, emails, virtual meetings and regular follow\-up campaigns.


• Build, qualify and manage a channel\-driven pipeline aligned with UK commercial objectives.


• Support partners in progressing opportunities, preparing customer conversations, delivering product presentations and closing deals.


• Engage with SMB end customers through joint partner/customer calls, demos and opportunity development.


• Maintain accurate CRM records, pipeline updates, forecasts, activity reports and partner performance tracking.

• Some successful experience in B2B sales, ideally within IT, telecoms, distribution, reseller management or another technology\-led environment.


• A good understanding of SMB sales cycles, indirect sales models, partner activation and pipeline management.


• Confidence in managing high\-volume outbound activity and maintaining a consistent sales cadence.


• Strong communication skills, with the ability to build productive relationships with partners, customers and internal stakeholders.


• Good working knowledge of CRM tools, pipeline tracking, sales reporting and Microsoft 365 applications.


• Fluent written and spoken English. French would be an advantage, but is not required.


• A proactive, organised and resilient approach, with motivation to grow into a broader channel sales role.

• A hands\-on sales role with real ownership of an assigned reseller segment.


• The opportunity to contribute directly to Crosscall’s growth in the UK SMB market.


• A clear development path towards Channel Account Manager responsibilities.


• Close collaboration with the UK sales team and exposure to partner\-led B2B sales execution.


• Salary and benefits package: to be confirmed.

Benefits:

• Company events


• Company pension


• Private medical insurance


• Sick pay

• Cardiff, Cardiff: reliably commute or plan to relocate before starting work (required)

• English (required)


• French (preferred)

• Cardiff, Cardiff (preferred)

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