(CDD) Retail and Consumer Engagement Project Manager

REQ ID

98408

POSTED

May 22, 2026

FUNCTION

Sales

LOCATION

Paris, J, FR, 75002

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize their impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

Missions

Reporting to the Consumer Engagement Lead, the Retail \& Consumer Engagement Project Manager drive evolution of merchandising and retail experience across a brand pool, by developing high\-impact, consumer\-centric experiential popups and HPPs, at the core of a new consumer\-centric and advocacy\-led model, to elevate brand desirability, enable data capture, and fuel social amplification.

Key Responsibilities

Experiential Retail development

Lead the development and rollout of pop\-ups, experiential podiums and high\-profile platforms (HPPs) including activations and immersive retail experiences.

Translate brand vision into customer\-centric retail concepts, ensuring strong storytelling, unicity, impact, emotional engagement, and social shareability.

Act as a point of contact for all retail and consumer engagement projects across global markets.

Ensure consistency while allowing for local market adaptation.

Concept Development \& Production

Oversee the end\-to\-end development of retail experiences

Creative briefing and concept validation

Design development (in collaboration with agencies)

Technical feasibility and production

Manage external agencies and suppliers to deliver premium, innovative, and scalable executions.

Ensure all activations meet brand standards and operational excellence.

Advocacy\-Driven Engagement Model

Design and implement advocacy\-led experiences, embedding social sharing, influencer engagement, and UGC mechanics into retail activations.

Partner with Marketing and Digital teams to integrate social amplification strategies (KOLs, content creation moments, live experiences).

Define consumer journeys that convert physical interactions into online reach and engagement.

360° Consumer engagement cross\-functional collaboration

Interface with internal stakeholders (Brand, Trade Marketing, Digital, CRM, PR).

Ensure alignment between retail, marketing, and digital ecosystems for fully integrated campaigns.

Support brand teams in embedding consumer engagement principles into their go\-to\-market strategies.

Integrate data capture mechanisms into all activations (CRM, lead generation, behavioral tracking), to ensure seamless collection.

Guidelines \& Best Practices

Develop and deploy toolkits and guidelines for HPPs and pop\-ups:

Experience design principles

Social amplification \& data collection frameworks

Ensure global consistency while enabling agility for local teams.

Track implementation and gather feedback from markets.

Data Capture, Consumer Insights \& Benchmarking

Analyze performance KPIs for experiential retail success to continuously optimize experiences and ROI:

Traffic and engagement

Data capture volume \& quality

Social reach \& amplification

Conversion \& ROI

Monitor performance across markets and identify best practices.

Conduct regular competitive benchmarking on experiential and advocacy\-led retail.

Experience \& Background

1 to 3 years’ experience in:

Global Merchandising

Retail Project Management

Trade Marketing or Retail Excellence

Experience in luxury, beauty or selective retail environments strongly preferred

Proven exposure to international / WW markets

Technical skills

Solid knowledge of retail merchandising standards and production constraints

Comfortable working with agencies, suppliers and production partners

Strong proficiency in PowerPoint and Excel

Strong ability to read and understand Technical Drawings (TD) is a plus ; if not mastered, willingness/capacity to learn quickly

Fluent in English

Key competencies \& Profile

Good organization and prioritization skills

Ability to handle multiple topics and stakeholders, with guidance

Clear and structured communication

Sensitivity to brand image, creativity and retail experience

Proactive and solution\-oriented, with willingness to learn

Team player with a cross\-functional mindset

Reliable, detail\-oriented and delivery\-focused in a fast\-paced environment

What we offer

A salary that matches your knowledge and experience

Meal vouchers

50% transportation refund

Access to the Coty shop with preferential rates on Coty products

Based in our offices in central Paris

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