Category Development Leader – Convenience (Snacking) - fixed term for 18 months

Job Description:

Brands: MM’S®, SNICKERS®, TWIX®, EXTRA®, SKITTLES®

As theCategory Development Leader – Convenience (fixed term for 18 months), you will drive the growth strategy for our iconic Snacking brands across high\-impulse retail channels (petrol stations, kiosks, and smart stores). You will turn shopper insights and market data into actionable assortment, shelf, and checkout strategies—serving as a trusted category advisor to key retail partners in Germany.

What would be your key responsibilities?

• Shopper Insights Strategy: Analyze shopper behavior to create actionable growth plans, lead our Checkout Champion initiatives, and leverage AI\-driven analytics to unlock new category insights.


• Customer Partnerships: Partner directly with leading Convenience retailers to co\-create tailored growth strategies, positioning Mars as the go\-to category expert.


• Assortment Planograms: Develop channel\-specific layout and space recommendations to optimize shopper navigation and maximize impulse buying.


• In\-Store Execution (Perfect Store): Advise on Picture of Success (PICOF) standards for the Convenience sector to ensure flawless execution at the point of sale.


• Cross\-Functional Alignment: Connect Key Account Management and Brand/Portfolio teams to ensure category insights shape commercial discussions.

• Proven track record in Category Management / Category Development within FMCG


• Prior experience inKey Account Management or customer\-facing commercial roles is a strong plus.


• Analytical Skills: Proficiency in market data (e.g., NielsenIQ, scan data) with the ability to turn data into compelling business stories; eager to explore AI tools.


• Communication Influence: Proven ability to build trusted relationships and influence both internal teams and external retail partners.


• Languages: Business fluency in bothGerman andEnglish (written and spoken).

• Work with diverse and talented Associates, all guided by the Five Principles.


• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.


• A strong focus on learning and development support from day one, including access to our in\-house Mars University.


• An industry competitive salary and benefits package, including company bonus.

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