Campaign Marketing Executive

Campaign Marketing Executive
Location: Altrincham (Hybrid)
Salary: £28,000 – £32,000
Contract: 12 Month FTC

Are you a paid-media savvy marketer looking to make your mark on a B2B Lead Generation function?

We're recruiting on behalf of a growing organisation for a Campaign Marketing Executive to join their Sales & Marketing team on a 12 month fixed-term contract.

This is a hands-on, campaign-focused role for someone who understands what it takes to turn digital activity into real pipeline: MQLs, SQLs, and new business.

What you'll be doing:

• Owning campaign delivery: planning, developing and implementing the organisation's overall campaign strategy, working closely with an external PPC agency and the Sales Development Manager


• Driving lead generation: supporting B2B and ABM campaigns designed to generate new customers and repeat business


• Managing the full campaign lifecycle: audience identification, core messaging, budget management and performance tracking across web, search, paid advertising, social and email


• Producing content: creating campaign content and design, including personalised landing page copy aligned to the wider marketing strategy


• Reporting on performance: tracking data and metrics, and turning them into actionable insight and recommendations for optimisation and attribution


• Staying ahead of the market: conducting research and gathering insight to inform campaign direction


• Collaborating cross-functionally: working with teams across the business to develop and implement strategies that align with wider commercial objectives

• Paid media experience: a solid understanding of paid channels (PPC, Display, paid social), along with SEO and Google Analytics


• B2B lead generation background: experience working on paid digital campaigns for lead generation and/or ABM


• Commercial awareness: a B2B background with strong business acumen


• Strong written skills: excellent written and spoken English with a creative flair and an eye for detail


• A self-starter: driven, flexible, and comfortable working under pressure


• Bonus points for: a marketing degree or relevant qualification (e.g. CIM), and experience in a fast-paced B2B SaaS business or marketing agency

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

This listing is from Reed. View original listing ↗