Business Unit Director – Public Sector, Education & Non-Profit

Job Description:

Omega CRM, a Merkle \& Dentsu company, is a leading consultancy specialized in digital transformation and Customer Experience (CX) solutions. We help top\-tier brands, educational institutions, and public sector organizations innovate, accelerate their business strategies, and build long\-term relationships through advanced technology ecosystems and domain expertise.

As a Business Unit Director for Public Sector, Education \& Non\-Profit, you will serve as a strategic executive leader responsible for full P\&L management within the assigned Business Unit. This role balances a 360° strategic business vision, a strong sales\-driven mindset, and overall delivery excellence—leading high\-performing teams, driving business growth, managing strategic vendor alliances (e.g., Salesforce), and expanding key accounts across government agencies, higher education, and non\-profit organizations.

Main Responsibilities
-------------------------

• Develop and implement effective sales strategies tailored to the Public Sector, Education, and Non\-Profit industries.


• Collaborate with Senior Managers and Managers within the Business Unit to achieve sales targets.


• Track and follow up on business opportunities reported in the Partner Portal.


• Ensure compliance with agreed objectives and the Omega\-client promise.


• Drive upselling and cross\-selling initiatives across assigned accounts.


• Participate in Steering Committees for enterprise and key accounts.


• Establish productive and professional relationships with key stakeholders in assigned client accounts.


• Negotiate and close complex agreements with enterprise accounts and public institutions.


• Monitor and analyze performance metrics, proactively proposing strategic improvements.


• Prepare monthly, quarterly, and annual sales forecasts.


• Conduct market research to identify new potential clients and business opportunities within the assigned verticals.


• Manage relationships with software vendors (manufacturers) and represent Omega CRM in relevant industry events and forums.


• Provide timely, viable, and effective solutions aligned with client needs.


• Partner with Marketing and Product Development departments to ensure Omega brand consistency.


• Stay up to date with new product and service launches, ensuring the sales team remains informed.


• Lead full P\&L management for the Business Unit, ensuring business profitability, financial control, operational efficiency, and margin targets.


• Direct and manage the complete customer lifecycle (Customer Journey Map), from commercial capture and technical presales (public tenders/RFPs, solution design, estimation, and C\-Level presentations) to operational delivery and client success.


• Lead, mentor, and develop cross\-functional teams within the Business Unit, overseeing career paths, resource allocation, and team utilization levels.

• Proven Experience: \+5 years of proven experience in executive leadership, sales management, or business unit management roles, with \+10 years of overall experience within consulting or technology sectors related to the Business Unit.


• Sector Expertise: Deep domain knowledge and a proven track record managing business strategy, public procurement processes, RFPs/tenders, and digital transformation initiatives across Public Sector, Education, and Non\-Profit organizations.


• P\&L \& Financial Management: Proven track record in full P\&L ownership, budget control, margin optimization, and managing business performance metrics.


• Client\-Facing \& Stakeholder Management: Proven experience in client\-facing roles, acting as a key point of contact to translate business requirements into viable technical solutions, empathetic to client needs, and ensuring an optimal commercial value proposition.


• Consulting \& Enterprise Accounts Background: Solid background in Business and/or Information Systems Consulting, managing and growing key enterprise accounts.


• Ecosystem Expertise: Strong technical background in digital transformation ecosystems, Salesforce platforms (Sales, Service, Marketing Cloud, Education Cloud, Nonprofit Cloud, etc.), and AI integration strategies.


• Educational Background: Bachelor’s degree in Business Administration, Marketing, Computer Engineering, or a relevant technical/business field.


• Languages: Full professional proficiency in English (C1 level minimum).

Desirable / Value\-Add Skills (Pluses)

• Experience with other Salesforce Clouds or complementary digital ecosystem platforms is highly welcome.


• Proven track record leading and driving complex digital transformation projects in international environments.


• Direct experience managing strategic vendor alliances, partner portals, and building strong relationships with Salesforce Account Executives (AEs).

WHAT DO WE OFFER

• Permanent contract.


• Flexible Schedule. We make it easy. Balance your professional and personal life.


• Certifications plan. Improve your skills and get the official certificate from our main partners.


• Home Office. You decide and we support you.


• Flexible retribution (public transport ticket, Ticket restaurtant, …).


• Health insurance.


• OMEGA in action. Our commitment to a better society is not just an intention


• Professional development: Evolve, grow and get where you want to go.

Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer\-centric solutions, technology, and data – all enhanced by AI.

Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end\-to\-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact.

With over 23 years of experience, a team of 580\+ professionals from 24 nationalities, and 2,500\+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain.

We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non\-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics.

Client satisfaction is at our core (rating: 4\.9/5\), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia).

At Omega CRM, we believe in growth through people – guided by our values: \#Talent, \#Flexibility, \#Commitment, and \#Innovation. We grow \#Together.

Location:

MadridBrand:

OmegaTime Type:

Full timeContract Type:

Permanent

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