Business Development Manager

Location: Cannock, WS11 (Office\-based, with regional travel for events/client visits)

Contract: Full\-time, Permanent, Monday to Friday 09:00 till 17:00

About Us

Safe Haven Training is one of England's leading first aid training providers, delivering courses across 85\+ venues nationwide to clients ranging from small businesses to major organisations including NHS trusts and national retailers. We're a growing, ambitious company with plans to expand further in 2027\.

The Role

We're looking for a driven, commercially\-minded Business Development Manager to grow Safe Haven's client base and revenue. You'll split your time between winning new business—through tenders, partnerships, and outbound activity—and managing a renewal pipeline that keeps existing clients coming back before their certifications lapse. This is a role for someone who's as comfortable writing a tender response as they are picking up the phone to upsell a renewal.

What You'll Do

New Business

• Find and win tender/framework opportunities for H\&S training contracts


• Write and submit tender responses


• Proactively prospect and cold\-outreach corporate clients outside existing/lapsed accounts


• Build referral/partnership relationships with complementary H\&S training providers


• Explore white\-label/reseller opportunities for Safe Haven courses


• Represent Safe Haven at industry events and networking, generating qualified leads


• Build and maintain a reusable content library (case studies, accreditations, pricing schedules)


• Keep across competitor pricing and market positioning to inform proposals

• Proactively re\-contact clients from previous bookings to renew before certificates lapse


• Own the renewal pipeline in CRM, timed to certificate expiry dates


• Upsell and cross\-sell on renewal calls (e.g. EFAW→FAW, paediatric, mental health first aid, Benedict's Law)


• Provide pricing input on ad\-hoc corporate proposals and quotes

• Hit monthly/quarterly new business and renewal revenue targets


• Report pipeline value, conversion rates, and forecasts to Director

• Proven track record in B2B business development, sales, or account management, ideally in training, compliance, or a related service sector


• Experience writing and winning tender/framework bids (desirable)


• Confident, persuasive communicator, equally comfortable in writing and on the phone


• Commercially minded with strong negotiation skills


• Organised and able to manage a pipeline across multiple opportunities and stages simultaneously


• Proficient with CRM systems and Microsoft Office


• Self\-motivated, target\-driven, and comfortable working independently


• Full UK driving licence (for events and client visits)

• Opportunity to shape a growing business function as the company expands


• Supportive, friendly team environment


• Training and development opportunities


• Pension scheme


• 30 days holiday including bank holidays

Work Location: In person

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