Business Development Manager

Business Development Manager - Key Accounts (Catering Equipment / Foodservice)
Location: Midlands & North West (Field-Based)
Salary: £45,000 - £50,000 + Company Car + Commission
Job Type: Full-Time, Permanent
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The Opportunity
We are currently recruiting for an experienced Business Development Manager - Key Accounts to drive sales growth within the Foodservice & Hospitality sector, specialising in the supply of catering equipment and commercial kitchen solutions.
This is a field-based role covering the South East, with a strong emphasis on new business development (70%), alongside the management and growth of existing key accounts (30%).
You will be targeting key sectors including Healthcare, Education, Hospitality, and Group Purchasing Organisations (GPOs), delivering tailored solutions across a wide range of catering equipment and kitchen products.
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Key Responsibilities

• Identify and win new business opportunities within the Foodservice, Hospitality, Healthcare, and Education sectors


• Sell a comprehensive range of catering equipment, including light equipment, heavy equipment, front of house and back of house solutions


• Build, manage, and maintain a robust sales pipeline using CRM systems (e.g. Salesforce, Caterlyst)


• Develop and execute a territory sales plan to achieve revenue and gross profit targets


• Manage and grow a portfolio of existing key accounts, increasing spend and retention


• Build relationships with key decision-makers including Chefs, Buyers, Procurement Teams, and F&B Managers


• Conduct client meetings, site visits, and product presentations


• Deliver a consultative sales approach, identifying customer needs and offering appropriate solutions


• Maintain accurate sales forecasts, reporting, and CRM updates


• Stay informed on industry trends, competitor activity, and market developments

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Key Requirements
Essential:

• Proven experience as a Business Development Manager, Field Sales Executive, or Key Account Manager


• Strong track record of new business development and achieving sales targets


• Experience within Foodservice, Hospitality, or Catering Equipment sales


• Experience selling into Healthcare and/or Education sectors


• Strong pipeline management and CRM experience (Salesforce, Caterlyst or similar)


• Excellent communication, negotiation, and closing skills


• High level of commercial awareness and numerical ability


• Full UK driving licence

Desirable:

• Experience selling commercial catering equipment or kitchen solutions


• Knowledge of public sector frameworks (e.g. NHS, TUCO, GPOs)


• Existing industry contacts within Foodservice or Hospitality


• Strong IT skills, including Excel

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Personal Attributes

• Target-driven and results-focused sales professional


• Strong new business "hunter" mentality


• Excellent relationship-building skills


• Highly organised with effective time and territory management


• Self-motivated, resilient, and proactive


• Professional and confident in client-facing environments

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Package & Benefits

• £45,000 - £50,000 basic salary


• Uncapped commission structure


• Company car


• Strong earning potential and career development opportunities

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Apply Now
If you are a successful Business Development Manager with experience in the Foodservice, Hospitality, or Catering Equipment sector, and you are looking for a role with strong earning potential and autonomy, we would like to hear from you.

Mandeville is acting as an Employment Agency in relation to this vacancy.

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