Business Development Manager - Care Sector

Are you a people-focused sales and relationship professional with a passion for delivering exceptional customer experiences?

We're recruiting for an experienced Business Development Manager to join a well-established care provider and play a pivotal role in driving occupancy, community engagement and resident experience within a welcoming care environment.

This is an exciting opportunity for someone who thrives on building relationships, creating strong local partnerships and making a genuine difference to residents and their families during an important stage of life.

The Role

You'll take ownership of all sales and marketing activity for the home, ensuring occupancy and revenue targets are achieved while maintaining an outstanding experience for prospective residents and their loved ones.

Working closely with the leadership team, you'll be responsible for:

• Managing enquiries and guiding families through the admissions process


• Building strong relationships within the local community and healthcare sector


• Coordinating events, PR activity and social media presence


• Driving occupancy and private funding growth


• Supporting seamless move-ins and excellent customer journeys


• Developing local marketing initiatives and outreach campaigns


• Monitoring competitor activity and market trends

This is a highly visible role suited to someone who is confident, proactive and passionate about customer service and business development.

What We're Looking For

We're looking for a motivated individual with:

• Previous sales, marketing or business development experience within the care sector


• Strong communication and relationship-building skills


• A customer-first mindset with excellent organisational ability


• Confidence using social media and community engagement to build awareness


• The ability to work independently while motivating others


• A proactive, professional and compassionate approach

Knowledge of occupancy management, private funding, or healthcare referrals would be highly advantageous. As well as a generous salary, there is also the opportunity to earn commission through temporary stays and general admissions.

Due to the nature of the work, this role requires the candidate to be on fully on-site. You must have a valid UK drivers license, as there will be a requirement to go into the community to meet clients to raise awareness of the care home and the support they provide The site is commutable from Leicester, Corby, Melton Mowbray, Oakham, Loughborough, Coalville & Market Harborough. If this looks like something of interest, please apply now with your updated CV and we will look to schedule a call!

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