Brutal AI Performance Marketing Engineer
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<p class="isSelectedEnd">Are you obsessed with performance, numbers, and finding smarter ways to grow?</p>
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<p class="isSelectedEnd">Someone who sees an opportunity in the data, builds a hypothesis, tests it, and uses AI to make the entire process faster and better?</p>
<p class="isSelectedEnd">We are looking for a <strong>Performance Marketing Engineer</strong> to join us in <strong>Vienna</strong>.</p>
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<p class="isSelectedEnd">You will help build and optimize an <strong>AI-powered performance marketing system</strong> across Google, Meta and other paid channels.</p>
<p class="isSelectedEnd">This is not a traditional Performance Marketing role.</p>
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<p>We want someone who combines <strong>strong performance marketing fundamentals with an AI-native, builder mentality</strong> — someone who doesn't just operate campaigns, but constantly looks for ways to use AI to make better decisions, automate execution and improve performance.</p>
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<p><strong>Your role: </strong></p>
<p class="isSelectedEnd">You will own and continuously improve our <strong>paid acquisition engine</strong>.</p>
<p class="isSelectedEnd">Your goal is simple: <strong>maximize profitable growth.</strong></p>
<p class="isSelectedEnd">You will use data, experimentation, automation and AI to continuously improve: <strong>Channel mix. Budget allocation. Bidding. Campaign performance. Creative testing. Conversion.</strong></p>
<p class="isSelectedEnd">Think: <strong>AI-powered channel mix. AI-driven bidding. Smarter spend allocation. Automated analysis. Faster experimentation. Better decisions.</strong></p>
<p>You will work closely with the team across growth, creative and product, while taking strong ownership of the performance side of the business.</p>
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<p><strong>What You’ll Do:</strong></p>
<ul>
<li><strong>Own Paid Performance: </strong>Manage and optimize acquisition across Google, Meta and other relevant paid channels.</li>
<li><strong>Optimize Channel Mix:</strong> Use data and AI to determine where and how acquisition budget should be allocated.</li>
<li><strong>Control Spend:</strong> Continuously optimize budgets, bidding and spend based on performance and business goals.</li>
<li><strong>Drive Performance: </strong>Improve CAC, ROAS, CPA, CVR and overall unit economics.</li>
<li><strong>Build Testing Systems: </strong>Run continuous experiments across campaigns, audiences, creatives, offers, landing pages and bidding strategies.</li>
<li><strong>Scale Winners:</strong> Identify what works and scale it while protecting efficiency.</li>
<li><strong>Automate Analysis:</strong> Use AI to analyze performance, identify patterns and surface opportunities faster.</li>
<li><strong>Build AI Workflows: </strong>Create AI-powered workflows, agents and automations that improve how performance marketing gets done.</li>
<li><strong>Use AI in Execution: </strong>Leverage AI across research, forecasting, reporting, optimization, ideation and day-to-day execution.</li>
<li><strong>Think Beyond Campaigns: </strong>Look at the entire acquisition funnel and identify opportunities to improve growth.</li>
<li><strong>Move Fast: </strong>Turn insights into experiments quickly. Test, learn, iterate.</li>
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<p><strong>Who you are:</strong></p>
<p class="isSelectedEnd"><strong>Performance Marketing Expert</strong></p>
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<li>Hands-on experience with Google Ads and/or Meta Ads</li>
<li>Proven track record of improving <strong>CAC, ROAS, CPA or CVR</strong></li>
<li>Strong understanding of paid acquisition and performance marketing</li>
<li>Comfortable managing meaningful budgets</li>
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<p class="isSelectedEnd"><strong>Numbers Obsessed</strong></p>
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<li>Constantly looking for the next <strong>10–20% improvement</strong></li>
<li>Thinks in hypotheses, experiments and measurable outcomes</li>
<li>Wants to understand <em>why</em> performance changes</li>
<li>Extremely analytical and data-driven</li>
</ul>
<p class="isSelectedEnd"><strong>AI-Native</strong></p>
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<li>Uses AI as part of your daily workflow</li>
<li>Excited about AI-driven optimization, automation and decision-making</li>
<li>Constantly asks: <strong>“How can AI make this better?”</strong></li>
<li>Comfortable experimenting with new AI tools, agents and workflows</li>
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<p class="isSelectedEnd"><strong>Builder Mentality</strong></p>
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<li>Highly hands-on and execution-focused</li>
<li>Doesn't wait for someone else to solve problems</li>
<li>Figures things out independently</li>
<li>Strong bias for action and experimentation</li>
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<p class="isSelectedEnd"><strong>Hustler & Owner</strong></p>
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<li>High energy, ambition and intrinsic drive</li>
<li>Takes ownership of outcomes, not just tasks</li>
<li>Entrepreneurial mindset</li>
<li>Not satisfied with “good enough”</li>
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<p><strong>What does success look like? </strong><strong>Lower CAC. Higher ROAS. Smarter spend allocation. Better channel mix. Faster testing. More efficient scaling.</strong></p>
<p class="isSelectedEnd">Ultimately: <strong>More profitable growth.</strong></p>
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<p>We also believe exceptional performance should come with exceptional upside — which is why we are looking at a <strong>meaningful performance-based incentive structure</strong> tied to the value you create.</p>
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<p><strong>Our Path to unlock your full potential:</strong></p>
<ul>
<li data-start="148" data-end="307"><strong>Compensation</strong>: You can earn up to <strong>€70,000 gross base salary</strong> (full-time equivalent), complemented by an attractive<strong> team-based bonus</strong>, rewarding collective performance and success.</li>
<li data-start="148" data-end="307"><strong data-start="148" data-end="176">Flexible & Focused Work:</strong> Benefit from our hybrid work model with 2–3 flexible days per week and a <strong data-start="250" data-end="273">Meeting-Free Friday</strong> for uninterrupted productivity.</li>
<li data-start="148" data-end="307"><strong data-start="309" data-end="326">Grow With Us:</strong> Advance your career through clear development paths and our <strong data-start="387" data-end="426">Spark! Growth & Development program</strong>. Gain access to thousands of courses on LinkedIn Learning, our Spark! Mentorship Program, and monthly learning sessions. Enjoy 30 free learning units to experience GoStudent firsthand.</li>
<li data-start="148" data-end="307"><strong data-start="615" data-end="641">Work Smart, Play Hard:</strong> Our regular team and office events keep the energy high. We believe in bonding, celebrating together, and having lots of fun.</li>
<li data-start="148" data-end="307"><strong data-start="771" data-end="802">Strength Through Community:</strong> Get involved in one of GoStudent’s <strong data-start="838" data-end="873">Employee Resource Groups (ERGs)</strong> and champion the causes that matter most to you.</li>
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<p><strong>How to apply:</strong></p>
<p class="isSelectedEnd">Don't just send us a CV. <strong>Show us performance.</strong></p>
<p class="isSelectedEnd">Share <strong>1–3 examples</strong> of campaigns or acquisition programs you personally worked on:</p>
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<li>What was the objective and budget?</li>
<li>What was the starting point?</li>
<li>What did you change?</li>
<li>What happened to CAC / ROAS / CPA / CVR?</li>
<li>What did you learn?</li>
</ul>
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<p class="isSelectedEnd">And show us how you use AI.</p>
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<p class="isSelectedEnd">Tell us about <strong>one AI workflow, automation, agent or system</strong> that has materially improved the way you work.</p>
<p class="isSelectedEnd">We are looking for: <strong>Performance Marketing expertise + AI-native execution + numbers obsession + entrepreneurial drive.</strong></p>
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<p>If that sounds like you, we want to hear from you.</p>
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<p data-start="144" data-end="487"><strong>Our Commitment to full Openness:</strong></p>
<p data-start="144" data-end="487">We value your unique skills and your passion. We do not hire based on age, gender, nationality, or political views — what matters to us is your talent and your motivation. Even if you’re a unicorn — just like GoStudent — if you believe you can make a positive impact, we encourage you to apply, even if you don’t meet every single requirement.</p>
<p data-start="489" data-end="548">Diversity makes us more creative, innovative, and stronger.</p>
<p data-start="550" data-end="624">Want to learn more? Visit our careers page and check out <a href="https://www.gostudent.org/de-de/ueber-uns/">„Wer wir sind“</a>.</p>
<p data-start="626" data-end="740">If you’re ready to rethink education with us, grow within an ambitious team, and create real impact, apply now! 🚀</p>
<p data-start="742" data-end="840">Please upload your CV in <strong data-start="767" data-end="781">PDF format</strong>, preferably in English, as DOC files may not be supported.</p>
<p><a href="https://www.gostudent.org/en/candidate-privacy">Disclose Privacy & Compliance Information</a></p>
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