Brand Marketing Executive

Salary: £35,000
Location: Medway City Estate (Hybrid: 3 days office / 2 days home)
Hours: Monday to Friday, 09:00 – 17:30
Desirable: Full UK driving licence and access to a vehicle

Benefits

• 33 days annual leave


• Extra day off for your birthday


• Pension scheme


• Life insurance


• Rewards and incentive programmes


• Free on-site parking


• Employee Assistance Programme


• Paid charity event entry fees

About Us

We are Wards of Kent, part of Arun Estates, the largest independent estate agency in the South East. With over 90% employee satisfaction, we pride ourselves on creating a workplace that is both high-performing and enjoyable.

The Role

This is not a traditional marketing role focused solely on content or advertising.

Your mission is to:

• Build customer trust


• Increase conversion rates


• Support branches to win more business

You will help customers understand why they should choose us, while ensuring our branches have the right tools, campaigns and support to succeed.

Key Responsibilities

Instruction Conversion & Trust Building

Drive valuation-to-instruction conversion by building trust and improving presentation:

• Develop review and testimonial strategies


• Create customer case studies and success stories


• Produce “Why Choose Us” content


• Deliver trust-led messaging


• Manage MovePal nurture journeys


• Support promotions and customer campaigns


• Oversee VideoAsk content and performance

Goal: Convert more opportunities into instructions

The Arun Way & Culture

Bring our values and customer promise to life across the business:

• Deliver internal communications aligned to The Arun Way


• Support Outpassioning campaigns


• Reinforce Helping Principles


• Gather and share branch success stories


• Highlight real customer experiences


• Turn successes into engaging content

Branch Support & Collaboration

Act as the link between Marketing and branches:

• Support local marketing campaigns


• Manage and optimise Acaboom content


• Create prospecting materials


• Produce letters and campaign messaging


• Coordinate campaign rollouts


• Provide office-specific marketing support

You will work closely with branches to help them perform at their best.

Internal Engagement & Reputation

Improve communication and engagement across the business:

• Gather branch feedback


• Enhance marketing communication


• Manage reputation and review strategies


• Analyse campaigns and provide recommendations


• Ensure consistent messaging


• Monitor AI recommendation performance

Community & Local Presence

Strengthen presence within local communities:

• Support fundraising and charity partnerships


• Increase local visibility


• Drive community engagement


• Maintain brand consistency


• Help branches build local trust

How Success Will Be Measured

This is a results-driven role, with success measured through:

• Valuation-to-instruction conversion rates


• Recommendation and referral business


• Review ratings and volume


• Branch engagement levels


• Campaign performance


• Staff feedback


• AI recommendation effectiveness

About You

You may currently work in:

• Marketing or Brand


• Communications


• Customer Engagement


• Branch or Operational Support

You will have experience in:

• Campaign delivery


• Customer communications


• Reputation management


• Internal engagement


• Creating trust-driven content


• Working with operational teams

Property experience is beneficial but not essential.

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