Brand Manager - Activation

Key Responsibilities:

• Lead the execution of in\-store with supporting digital/social media campaigns, ensuring high\-quality delivery across POS, events and local activations.


• Manage end\-to\-end campaign delivery, including timelines, briefing, production and rollout, ensuring alignment with brand and commercial priorities.


• Brief and coordinate with internal teams (commercial, operations) and external agencies to ensure joined\-up campaign delivery. Including:


• Ensuring campaign assets are utilised effectively and the appropriate information is provided by the buying team to support campaigns


• Working closely with the Operations team to ensure best in class execution at store level.


• Working closely with the commercial and regulatory teams to ensure all campaigns are compliant and commercially aligned.


• Support Senior Marketing Managers / Head of Marketing in the development of the annual brand and activation plan, contributing insights and recommendations.


• Responsible for driving the implementation of the marketing strategy (across store activation) and setting clear KPIs for campaigns.


• Monitor competitor activity and consumer trends, sharing insights to inform future campaigns. Undertake continuous analysis of the competitive retail community pharmacy environment and emerging consumer trends.


• Support the management of activation budgets, including tracking spend, creating POs, raising risks and identifying efficiencies (managing ROI where possible).


• Working with the Senior Marketing Managers, manage external agencies, ensuring high\-quality delivery and value for investment.


• Identifying PR opportunities through the development of a strong PR campaign to support the annual marketing brand plans.


• Support the development and execution of brand partnerships and supplier activations, ensuring strong in\-store presence and customer relevance.


• Assist in the delivery of sponsorship and community initiatives, helping to strengthen local brand presence.


• Following each campaign, evaluate the performance of the activity to measure effectiveness and recommend any improvements.


• Track and evaluate campaign performance, delivering post\-campaign analysis and actionable recommendations

• Bachelors and/or Masters Degree in Marketing


• 3\-5 years’ experience in Brand Management.


• Full clean driving licence and access to own vehicle.

• Proven track record of success in a brand manager role with strong agency management experience.


• Ambitious with the ability to work in a dynamic and fast\-moving environment.


• Flexible and proactive approach to the role.


• Excellent presentation skills.


• Experience in retail or a passion for driving the role of community retail pharmacy is advantageous.

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