Brand Lead

Agency :

Forward Media (Forward Media s.r.l.)Job Description :

The Media Development Manager is responsible for developing and deploying best practices for media experiences. S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group.

The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.Mission \& Responsibilities

Media Experience best practices

• Embody the Mx excellence


• Champion Havas unique approach to ‘media planning \+’ in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content


• Work closely with data and strategy communities as well as client leadership and specialists’ teams


• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations


• Contribute to the client satisfaction


• Ensure optimal Mx delivery


• Ensure audience planning and data integration from Mx brief to Mx measurement

Create optimal Mx, defined as Connection x Context x Content

• Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation


• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists


• Recommend optimum content and context based on client, brief and strategy


• Deliver overall experience and articulation of how channels work together


• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

• Create the Mx guidelines in liaise with relevant internal specialist teams


• Ensure quality control on plan recommendation against Mx delivery


• Provide insightful post campaign optimization

• 8\+ years professional experience in strategic planning


• Media, Brand

• Bachelor’s or Master’s degree in Business, Marketing or Advertising


• Languages: English (Advanced)

• Understanding the business


• Taking initiative


• Focusing on performance


• Building collaborative relationships


• Media and media planning


• Mx Champion (Connection, Context, Content)


• Omnichannel


• Strong negotiation skills


• Elite Programmatic


• Data processing and management


• Marketing Strategy

• Advertising technologies


• Operational performance management tools (e.g. Pilot, Magnitude)


• Audience planning tools (e.g. Polaris)


• Office software

PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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