Brand Design Director

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

The Brand Design team at Shine
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The Brand Design team is part of the Brand team, integrated within the Revenue org. We oversee all initiatives related to defining, developing and maintaining Shine's brand identity across markets — leading global brand asset production and ensuring a consistent visual and creative direction across every touch\-point.

That includes art direction, photoshoots, website design, paid and social creatives, video and motion production, illustration, events and print. We work hand\-in\-hand with Revenue and Product teams to deliver high\-quality creative that's tied to the product experience, strengthens the brand, and drives measurable business impact.

Your Role as a Brand Design Director
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As Brand Design Director, you'll lead the team that shapes how Shine looks, feels, and shows up across six European markets. You'll set the creative bar, build the systems that let us scale, and partner closely with Growth, Product, and local marketing teams to turn brand into a real lever for business performance.

Your responsibilities will include:

• Leading a team of brand, marketing, and web designers — setting the bar for creative production at scale while protecting a culture of creativity and experimentation.


• Owning the design direction for Shine's brand identity and maintaining design quality and coherence across the wider brand portfolio.


• Defining the frameworks and governance structures that enable brand production to scale across digital and physical channels.


• Positioning the team as a proactive strategic partner in brand governance, portfolio architecture, campaign strategy, and growth initiatives.


• Working hand\-in\-hand with performance and growth teams to ensure creative is aligned across departments and tied to measurable outcomes.


• Embedding measurement, storytelling, and creative testing into team workflows.


• Working closely with the Product Design team to ensure visual consistency between brand and product experiences, and to build shared design principles.


• Championing the team's visibility and impact within the broader organisation — growing people's skills and career paths to match Shine's current and future needs.

About you
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• 10\+ years of experience across brand, marketing, or visual design, including 3\+ years managing and growing creative teams.


• Experience leading creative teams within fast\-paced tech, fintech, or agency environments.


• Track record of shaping art direction and scaling brand systems.


• Strong understanding of campaign storytelling, creative production, and how design drives marketing performance.


• Actively experimenting with AI\-assisted design workflows — you see it as a creative accelerator and help your team build fluency in it.


• Strong communicator who can influence and align at senior leadership level.


• Fluent in modern creative and project management tools.


• Experience partnering with agencies, in\-house teams, and cross\-functional stakeholders.


• Fluent in English; French is a plus.

1️⃣ Intro call with Talent

2️⃣ Hiring manager interview with our VP Brand

3️⃣ Portfolio review \& business case presentation with the Brand leadership team

4️⃣ A team introduction, followed by a soft skills interview based on personality assessments to see how we can best support your growth at Shine

What we offer
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• Impact: This team is foundational to ensuring multiple aspects of Shine’s business is operating as the best on the market.


• Ownership: Join a team and help shape its mission just as it’s getting started, with support from experienced leaders.


• Innovation: Work in a dynamic, ambitious environment with space to grow and try our ideas and approaches


• Mission\-driven: Likes our mission to help entrepreneurs succeed by giving them better, smarter banking and administrative tools.

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

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