Brand and Marketing Manager
About the role
We’re looking for an analytical, proactive and commercially minded Brand and Marketing Manager to join our team on a part\-time basis, working 17 hours per week (equivalent to half our standard work week). Reporting to the Associate Programme Director, this role offers an exciting opportunity to lead the execution and elevation of Synergy Vision’s brand and marketing activity, helping to increase visibility, strengthen reputation, generate leads, and boost engagement across our key audiences. Office attendance requirement is based on your proximity to the office and can be discussed at interview.
Day to day, you’ll work closely with colleagues across new business/programme development, leadership, and HR functions to plan and deliver marketing and communications initiatives that support the agency’s growth objectives. This includes campaigns, website content, social media, thought leadership, awards submissions, recruitment marketing, events, email marketing and business development support. You’ll be the go\-to expert on which marketing channels to use, and how to get the most of each one.
A key aspect of this role involves taking ownership of Synergy Vision’s brand presence across social and traditional media, ensuring our positioning, tone of voice and values are reflected consistently across all social media, traditional media, recruitment marketing and external communications. You’ll manage the agency website, coordinating updates, leading SEO and GEO activity, and analysing website performance. To ensure you have what you need to coordinate, track and optimise our marketing and brand communications, you’ll also play an active role in exploring marketing automation tools and AI solutions to improve efficiency, targeting and campaign performance.
This new role is integral to continuing our growth journey. You’ll therefore contribute to pipeline growth through lead\-generation campaigns, nurturing activity and targeted outreach, and putting our agency front of mind for existing and potential customers. Synergy Vision has an established brand, tone, positioning and values — and we want someone who sees the opportunities for strengthening and sharpening our presence. We’ll ensure support within the business to develop and integrate your plans and, from there, you can enjoy high degree of independence. This is a varied and influential role, ideal for someone who has big ideas and enjoys making them come to life.
A few more details about the job:
- Lead the agency’s social media strategy, content calendar and day\-to\-day channel management, particularly on LinkedIn.
- Support recruitment marketing activity to attract and engage high\-quality talent.
- Partner with leadership to develop thought leadership content that strengthens Synergy Vision’s positioning in the market.
- Partner with in\-house Creative and Editorial teams to produce high\-quality, accurate and on\-brand marketing materials.
- Manage the marketing budget effectively, ensuring activity is planned, tracked and delivered within agreed constraints.
- Has proven experience managing a brand and marketing function, including developing and delivering marketing and communications strategies.
- Has a strong understanding of social media, digital marketing and content planning
- Has a working knowledge of LinkedIn Campaign Manager, WordPress and email marketing tools.
- Has working knowledge of how SEO and GEO support content visibility and website performance.
- Has experience working collaboratively with creative, editorial, design and/or content teams.
- Has strong organisational skills, with the ability to manage multiple projects, deadlines and stakeholders.
- May have experience in healthcare, pharmaceutical, medical communications or life sciences, although this is not essential.
More about the work
- Brand strategy and external communications
- Social media strategy, content planning and LinkedIn channel management
- Website ownership, SEO, GEO and performance analysis
- Thought leadership, campaign delivery and content development
- Lead generation and business development marketing support
- Awards submissions and agency visibility initiatives
- Recruitment marketing and employer brand support
- Market trend analysis and competitor research
- Performance tracking and campaign optimisation
- Collaboration with leadership, new business, HR, Creative and Editorial functions
- Collaboration within a supportive, people\-first culture
- Employee ownership
- Flexible working
- Birthday lie\-in
- Cycle\-to\-work and electric car schemes
- Season ticket loan
- Menopause policy
- Wellbeing package
- Option to purchase additional holiday
- Employee assistance programme
- Duvet days/Doona days
- Enhanced family leave
- Submit your CV and a brief covering letter
- 20\-minute screening conversation with HR
- An in\-interview test (1\.25 hours) with the hiring team, where you will be able leave the call and independently work on the task in a set timeframe, including a 20 minute discussion with the hiring team
- An interview (45 minutes) with the hiring team to be scheduled according to your preference, either during the same session as the test or at a later time point
- If needed: Second interview (30 minutes) with select members from collaborating teams
- Offer sent via recruitment manager
Benefits:
- Additional leave
- Bereavement leave
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee mentoring programme
- Enhanced maternity leave
- Enhanced paternity leave
- Financial planning services
- Free flu jabs
- Health \& wellbeing programme
- Profit sharing
- Referral programme
- Sick pay
- Work from home
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