brand and marketing manager

Job Overview

We are looking for a driven and creative Brand and Marketing Manager to own our brand and grow it across every channel. You will be the face behind our online presence — running Instagram, Facebook and TikTok, managing our SEO, and making sure the brand looks and sounds the same everywhere people find us. This is a hands\-on role: you'll create the content, run the campaigns, track what's working, and build a brand that people in our area know and trust. If you love making content, growing audiences, and seeing real results, this is your role.

Duties

• Own and grow our social media presence across Instagram, Facebook and TikTok — planning, creating and posting content consistently.


• Film and edit short\-form video content (reels, TikToks, before/afters, on\-the\-job content) that shows off our work and builds trust.


• Manage our SEO — improving our website content, Google Business Profile and local search rankings so customers find us first.


• Grow the brand across all channels, keeping our look, tone and message consistent everywhere — social, website, Google, print and vehicle branding.


• Engage with our audience daily — replying to comments, messages and reviews quickly and professionally.


• Run paid social campaigns (Facebook/Instagram/TikTok ads) targeted at our local area, and manage the budget to get the best return.


• Track performance across all channels — followers, engagement, enquiries, leads and cost per lead — and report on what's working.


• Gather reviews, testimonials and job photos from completed work and turn them into content.


• Keep an eye on competitors and market trends to spot opportunities and keep us ahead.

• Proven experience growing social media accounts, ideally on Instagram, Facebook and TikTok.


• Confident creating and editing video content — comfortable filming on\-site and turning raw footage into engaging posts.


• Working knowledge of SEO — on\-page basics, local SEO, and Google Business Profile management.


• Experience running paid social ads and managing budgets.


• Strong copywriting skills — able to write posts, captions and web content in a clear, consistent brand voice.


• Able to read the numbers — engagement, reach, leads and cost per lead — and adjust based on what the data says.


• Design skills using Canva or Adobe Creative Suite to produce clean, professional graphics.


• Self\-starter who can manage their own content calendar and get things done without being chased.

Work Location: Hybrid remote in Dumbarton

This listing is from Indeed. View original listing ↗