B2B Paid Media Specialist

• London

B2B Paid Media Manager

London (Hybrid – 3 days in office)

£45,000 \+ Benefits

The Opportunity:

We are currently working with a growing and highly regarded marketing agency in London that is looking to hire a B2B Paid Media Specialist to join their expanding digital team.

This is a fantastic opportunity for a paid media specialist with strong B2B marketing experience who enjoys working across strategic, performance\-led campaigns for a variety of clients. The successful candidate will play a key role in planning, managing and optimising paid campaigns across multiple channels while working closely with internal strategy, client services and creative teams.

Key Responsibilities:

• Manage and optimise B2B paid media campaigns across Paid Search, Paid Social and Display


• Develop performance\-driven strategies focused on lead generation and ROI


• Monitor campaign performance, budgets and reporting across multiple client accounts


• Analyse campaign data and provide actionable insights and recommendations


• Work closely with Account Management teams to support client growth and retention


• Present campaign performance and strategic recommendations confidently to clients


• Identify opportunities for campaign improvements and innovation


• Keep up to date with paid media trends, platform updates and industry developments

• Previous experience in a Paid Media role within a marketing agency environment


• Strong B2B campaign experience is essential


• Hands\-on experience across Google Ads, LinkedIn Ads and Paid Social platforms


• Strong analytical and reporting skills with a data\-driven mindset


• Experience managing campaign budgets and performance optimisation


• Excellent communication and client management skills


• Ability to manage multiple projects in a fast\-paced environment


• Experience using GA4 and reporting platforms would be beneficial

• Salary up to £45,000


• Hybrid working – 3 days in the London office


• Strong progression and development opportunities


• Collaborative and supportive agency culture


• Opportunity to work with exciting B2B clients and integrated marketing teams


• Excellent benefits package

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