B2B Growth Marketing Manager at Kry

At Kry, we're transforming healthcare by making it more accessible, personal, and connected. From digital to physical care, we're building a healthcare experience that meets people where they are and supports them throughout their lives.

About the job
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As we accelerate our B2B growth journey, we’re looking for a thinker and a doer who thrives in fast\-moving environments. Someone who’s great at building structure, identifying opportunities, launching campaigns, testing new ideas and optimizing based on performance and insights.

This is not a traditional marketing role. You’ll own and drive B2B growth initiatives from scratch, from positioning and campaigns to pipeline generation and commercial growth, working closely with both marketing and commercial teams.

What you’ll actually do
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• Plan and run full\-funnel B2B initiatives and campaigns across channels, from awareness and demand generation to conversion


• Work closely with sales and commercial stakeholders to contribute to commercial growth


• Own and improve the B2B buyer journey: conversion paths, nurture flows and lifecycle initiatives


• Help shape Kry’s B2B positioning and messaging across markets


• Continuously test messaging, creatives, channels and audience strategies to improve performance

• 3\-5 years of experience within B2B growth marketing, demand generation or similar


• Experience running hands\-on campaigns across channels, CRM and lifecycle marketing initiatives, as well as marketing automation and ABM initiatives


• Strong understanding of B2B funnels, buyer journeys, conversion and performance metrics


• Experience working closely with sales and commercial stakeholders


• Ability to balance strategic thinking with hands\-on execution


• Strong prioritisation and project management skills in fast\-moving environments


• Fluency in Swedish and English, French is a plus

• We build a predictable and scalable B2B pipeline engine


• Marketing contributes directly to measurable pipeline and revenue growth


• Conversion and lead quality improve continuously across the funnel


• Sales and marketing work closely together with clear goals, visibility and accountability

• A fast\-moving, purpose\-driven environment where growth truly matters


• A collaborative team that cares deeply about both people and quality


• Real impact. Your work will directly influence company growth


• A flexible hybrid setup, with regular time together at our Stockholm HQ


• A warm, humble and open culture where feedback is part of how we grow

If you think you’re up to the challenge, come and help us to grow, innovate and develop! A diverse workforce is an absolute necessity for anyone with a vision like ours: to provide great healthcare for everyone. Therefore we celebrate differences and are committed to creating an inclusive environment where all employees can truly belong and thrive. We offer a hybrid way of working where we aim to be at our great office at least 3 days a week to cater for a great relationship with our colleagues.

About Kry/Livi

Kry/Livi is the European leader in digital healthcare, allowing patients to see a doctor, nurse, or psychologist online within minutes. We also combine digital with physical care, transforming how millions of patients access healthcare. Headquartered in Stockholm, we are committed to improving the world’s health through innovation, one patient at a time. In Sweden and Norway we are called Kry. In the UK and France, we operate under the name Livi.

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