Associate Director, Global GP Channel Recruitment & Onboarding
Description
This position is ideal for experienced, senior\-level global marketing professionals to join the Global GP Channel Marketing organization as Associate Director, Global GP Channel Recruitment \& Onboarding. In this role, you will be responsible for shaping and scaling how Align attracts, recruits, and successfully onboards General Practitioner (GP) clinics worldwide.
Partnering closely with cross‑functional global teams, including Clinical Education, Commercial Excellence, Analytics, Product Marketing, and Regional Marketing, you will translate deep GP insights into a compelling, differentiated Align value proposition. Your work will directly support growth ambitions across the GP channel by driving recruitment, strengthening early customer experience, and ensuring long‑term engagement with Align solutions.### Key Responsibilities
- Lead the development of a global GP clinic segmentation, defining clear segments, priorities, enabling easy and consistent use across functions and regions.
- Identify core GP insights to inform a strong, cohesive Align value proposition for GPs globally.
- Design and develop a large‑scale global GP recruitment campaign, including messaging frameworks, activation strategies, and scalable toolkits for regional execution.
- Help establish Align’s extended positioning toward broader oral health within the GP market, ensuring alignment across brand, clinical narratives, and commercial messaging.
- Scale Lab Marketing campaign and activities for the GP channel, in close collaboration with regional and commercial teams.
- Continuously analyze, optimize, and simplify the onboarding journey for new GP customers, consolidating the most relevant steps, content, and enablement tools.
- Partner with Clinical Education and Commercial Excellence teams to align onboarding content, training moments, and activation milestones.
- Track performance and adoption metrics across recruitment and onboarding initiatives, using insights to continuously refine programs and improve effectiveness.
- Collaborate closely with regional teams to ensure global strategies are adaptable, practical, and impactful in local markets.
Skills, Knowledge \& Expertise
- Education: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA or equivalent advanced degree preferred.
- Experience: 8–10\+ years of progressive experience in global or regional marketing roles, preferably within medical devices, healthcare, dental, or life‑science industries.
- Customer insight \& strategy: Demonstrated experience building customer segmentations, translating insights into value propositions, and driving go‑to‑market strategies.
- Campaign leadership: Proven ability to design and scale global marketing or recruitment campaigns with regional execution.
- Cross‑functional collaboration: Strong track record of partnering with commercial, clinical, analytics, and regional teams in complex global organizations.
- Analytical mindset: Comfort working with data and insights to inform decisions, optimize journeys, and measure impact.
- Communication: Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align diverse teams.
- Teamwork: Ability to work independently while thriving in highly collaborative, matrixed environments.
- Familiarity with customer journey mapping, onboarding optimization, and lifecycle marketing concepts.
- Comfort working across regions and cultures in a global role.
- Fluency in English required.
About Align Technology
Your growth and well\-being:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well\-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:* Health and well\-being programs to keep you thriving in both body and mind.
- Employee\-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.
Discover Align:
We are a global community of game\-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open\-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well\-being?
Explore Align's culture here!
Want to discover more about exocad and Cubicure? Click on their names for additional information.
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Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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