Associate, Brand Media

Coach is a global fashion house founded in New York in 1941\. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: The Associate, Brand Media plays a pivotal role in delivering and optimising Coach’s paid media strategy across Europe, the Middle East, Africa and India. Operating between coordination and full media management specific to regional strategies, the Associate will ensure media investments are deployed with precision to drive key brand outcomes, improving unaided awareness, deepening brand consideration, and increasing purchase intent.

The Associate will be accountable for the execution and optimisation of regional demand generation (brand) campaigns, while contributing to planning, insight generation, and strategic decision\-making. With a strong data\-driven mindset, you will help ensure Coach’s storytelling reaches the right audiences, at the right time, through the most effective channels.

Reporting to the Senior Media Manager and partnering with cross\-functional teams including Brand Marketing, Performance Marketing, PR, eCommerce, CRM, Global partners, and external agencies, the Associate will support the delivery of integrated 360° campaigns that strengthen Coach’s positioning as a modern luxury brand, engaging with Gen Z audiences and contributing to the company’s growth targets.

The successful individual will leverage their proficiency in Brand Media to:

Campaign Planning \& Regional Execution

• Support the Senior Media Manager in shaping regional media plans across paid social, video, partnerships, and select offline activations (e.g. OOH)


• Own end‑to‑end campaign execution across EMEAI, ensuring accurate targeting, timely launches, and high executional standards


• Manage creative asset delivery, trafficking across platforms and coordinating with Global Creative \& Brand Marketing teams, agencies, and media partners


• Maintain and own regional campaign calendars, budget trackers, asset trackers, and delivery timelines

Optimisation, Performance \& Measurement

• Actively monitor live campaign performance and lead tactical optimisations in partnership with agencies and platforms


• Translate performance data into insights and present clear recommendations to the Senior Media Manager and senior stakeholders


• Support Brand Lift Studies, platform measurement, and ongoing test‑and‑learn frameworks


• Manage pacing, budget accuracy, invoice tracking, and PO processes across markets

Cross‑Functional \& Regional Leadership

• Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce, and CRM teams to ensure media aligns with broader marketing objectives


• Build strong working relationships with Global Media, Analytics, Marketing and Creative teams to ensure alignment with information dissemination and knowledge sharing


• Partner closely with the Brand Marketing Coordinator to ensure media campaigns align with brand initiatives


• Liaise with local market and global teams to confirm campaign details and asset needs

Agency \& Partner Management

• Manage defined workstreams with media agencies and hold partners accountable for delivery, optimisation, and reporting quality


• Partner with platform and media vendors to unlock innovation, added value, and improved measurement

Innovation \& Continuous Improvement

• Proactively research new platforms, channels and trends to share with the Senior Media Manager and agency partners for consideration in future campaigns


• Educate and explore media agency offerings and attend external events to continue to evolving media knowledge

The accomplished individual will possess:

• 2–4 years’ experience in paid media, media planning, or digital marketing, within retail, fashion or beauty environments


• Hands\-on expertise across key platforms including Meta, YouTube, TikTok, Google/DV360, and emerging channels


• Experience working across multiple markets or regions


• Confident interpreting performance data and translating insights into actionable recommendations


• Highly organised with strong commercial acumen and a proactive, ownership\-driven mindset


• Proven ability to work independently and manage priorities effectively within a fast\-paced, matrixed environment

Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.

What Tapestry can offer you:

• Hybrid working (3 days working from the office, 2 days remote)


• Option to finish early on a Friday (Flex Fridays)


• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects


• Learning \& Development opportunities


• Internal mobility \& career progression


• Regular Social Events \- Seasonal \& Cultural


• Equity Inclusion \& Diversity initiatives which include employee resource groups \& regional inclusion council

Other benefits include:

• 25 days holiday in addition to bank holidays


• Annual Incentive Plan (company performance bonus)


• Multi brand discount up to 50% off – Coach and Kate Spade


• Private Healthcare with health assessment (Bupa)


• Bupa rewards \- Financial wellbeing support and wellness discounts


• Private Dental Cover


• Free 24/7 support for family building, fertility and menopause with Maven


• Eyecare vouchers


• Employee Assistance Program


• Employer Pension Contribution


• Gym discount


• Interest free season ticket loan


• Cycle to work scheme

At Tapestry, we are committed to building a diverse \& inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.

Our Competencies for All Employees

Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value\-added in brainstorming settings.

Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first\-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom\-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high\-tension situations comfortably.

Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or

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