AS Product Marketing and Accessories Specialist
About BYD
Our Purpose is to build a zero\-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high\-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero\-emission ecosystem.
BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting\-edge electric cars, integrating advanced technology with eco\-friendly design to drive the future of transportation. The scope of products spans across all brands of BYD, which fall under the responsibility of BYD Automotive GmbH.
Key Responsibilities:
- Responsible for all product marketing activities for Aftersales (Spare Parts, Accessories, Conversions and Merchandise)
- Develop the AS product marketing strategy especially for Accessories and local products
- Responsible for local supplier management
- Lead the winter complete wheel program
- Develop an electronic accessory catalogue
- Apply latest analytics and knowledge\-management tools and technology
- Support organization of AS dedicated events and incentive activities
- Lead all pricing activities for Aftersales and ensure proper supply of master data for the network
- Strong automotive product management background (especially parts and accessory business)
- Minimum Bachelors degree in a technical/engineering/management field of study
- 5\+ years of experience in a similar role in automotive/ E\-mobility within importer or OEM.
- Organized with communication skills and an understanding of differences between countries, cultures, regulations. Self\-learning, the ability to discover and solve problems.
- Excellent written and verbal communication skills in German language and English is a must.
- High\-level attention to details, time management and accuracy. Proficient PowerPoint and presentation skills.
- Must hold a valid driver license for EU and candidates must be eligible to work in Europe.
- Opportunity to work in a dynamic and innovative industry.
- Competitive salary and benefits. Exposure to global automotive trends and strategies.
- A collaborative team environment that fosters professional growth.
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