via Reed · 21 September 2026 ·2 days ago

Area Sales Manager

TalentTech Recruitment
Cambridge Full-time GBP 38,000 – 45,000
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Area Sales Manager

Playground Equipment

Covering East Midlands & East Anglia

Peterborough, Northampton, Bedford, Cambridge, Norfolk & Suffolk

£38,000 - £45,000, OTE £10,000 - £15,000 Bonus + Company Car

  • ASM role working in the Playground Equipment market for an established, privately-owned international manufacturing group as they continue to grow their UK sales team

  • Premium product range from a business with a strong track record of sustained growth

  • Genuine career progression into management and beyond

  • Rare opportunity to join a well-resourced division backed by a large international group, with real scope to shape its direction

The Company recruiting for the Area Sales Manager:

This is an established, privately-owned international manufacturing group with a strong reputation across multiple industry sectors. Their Playground Equipment division continues to grow its market share and is looking to strengthen its UK sales team as a result.

The Role of Area Sales Manager:

  • This ASM is a fantastic opportunity to help grow and develop a division

  • A premium product range that's well received in the market, with strong potential still to be capitalised on

  • Covering the East Anglia, you must live on territory

  • 40% managing an established customer portfolio, 60% new business development

  • Promoting a comprehensive product range to Local Authorities, Schools, Cravan Parks, Pubs, Restaurants etc

  • Using CRM systems to track customer and competitor insights, and staying informed on market trends

The Candidate for the Area Sales Manager:
  • You'll be a motivated and driven B2B sales professional with experience of managing a field sales territory

  • Proven experience within a similar industry, with strong market knowledge of local authorities would be very desirable

  • A natural relationship-builder, comfortable presenting on quality, benefits and technical features, with experience selling products or services B2B

  • Highly organised, self-motivated and results-focused, thriving in an independent, field-based role

  • You MUST have a full UK driving licence and right to work in the UK. Sponsorship is not being offered.

The Package for the Area Sales Manager:
  • £37,000 - £45,000 Basic Salary

  • OTE £10,000 - £15,000

  • Company Car

  • Life Assurance, Private Healthcare

Please apply for this job online if you are interested and feel you fit the above criteria. The company are doing first interviews immediately, please contact John Ahearne at TalentTech Recruitment Ltd with any questions.

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