via Reed · 15 September 2026 ·4 days ago

Area Sales Manager

Kingdom People
Sheffield Full-time GBP 39,000 – 45,000
This listing is from Reed
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Area Sales Manager – Yorkshire / Midlands

New Business Sales | Industrial & Technical Solutions |
Competitive Salary + Bonus + Company Car

A leading European manufacturer is seeking an ambitious Area
Sales Manager to drive growth across the Midlands region.

This is an excellent opportunity for a proactive sales
professional with a proven track record of winning new business
within an industrial, engineering or technical environment.
Supported by a respected international organisation, you will
have access to a comprehensive product range, competitive
pricing, substantial stock availability and a highly experienced
technical support team.

The successful candidate will be responsible for developing new
business opportunities, growing existing customer relationships
and increasing market share throughout the territory.

Key Responsibilities

  • Identify, target and secure new business opportunities across

the Midlands.
  • Develop and maintain strong relationships with customers and

key decision-makers.
  • Manage and grow existing accounts while increasing spend and

share of business.
  • Deliver consultative sales solutions tailored to customer

requirements.
  • Achieve and exceed sales and profitability targets.

  • Work collaboratively with internal technical and commercial

teams to maximise opportunities.
Essential Requirements

Previous B2B sales experience within an industrial, engineering,
manufacturing or technical sector is a prerequisite for this
role.

Applicants must also demonstrate:

  • A strong background in new business development.

  • Excellent communication, negotiation and relationship-building

skills.
  • Commercial awareness and a results-driven mindset.

  • The ability to work independently and manage a sales territory

effectively.
  • Strong organisational and time management skills.

  • A full UK driving licence.

  • Willingness to travel throughout the UK and occasionally within

Europe for product training and business meetings.
What's on Offer?
  • Competitive basic salary expected to be in the region of £39

-45K
  • Attractive monthly sales and profit bonus scheme

  • Company car

  • Mobile phone

  • Laptop and tablet

  • Comprehensive product and technical training

  • Ongoing career development opportunities

  • The support of an established international business with

ambitious growth plans
The Ideal Candidate

This role will suit a driven sales professional who enjoys
identifying opportunities, opening new accounts and building
long-term customer partnerships. If you thrive on delivering
results and want the autonomy to make a genuine impact within a
growing business, we'd like to hear from you.

INDAB

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